Final year AGSM /agsm/programs/mba-executive student, Emma Lo Russo is the winner of the 2013 Anita Prabhu Women Leaders in Business Award. The award, now in its second year, recognises exceptional entrepreneurship, innovation, leadership and business acumen among women in the AGSM community.
Emma is the CEO and co-founder of Digivizer, an analytics company that works with social media, big data and CRM capabilities. She is also Director of corporate coaching group, The Business Agency, and has previously worked as President and COO of an ASX-listed software company.
Innovation is a quality that has underpinned Emma's career path and her business success. "Innovation is only of value if someone wants to pay you for it", she says.
"Focus on the pain points of others, make it sexy, make it frictionless to adopt or use, have the user experience entirely at the centre of it, make it easy to continue to build upon it. Innovation needs to be supported within a culture that leaves no assumption untested".
Emma names strong relationships as another key aspect of her career which has aided the continued growth of her businesses.
"Whether that be my family, friends or work colleagues - the best achievements are the ones that have come as a result of working with super smart and talented people, and when combined together with great teamwork, you overcome challenges along the way and achieve what seemed impossible to others", says Emma.
The AGSM Women Leaders in Business Award was established by Anita Prabhu (MBA Exec '05) to recognise and celebrate a successful business woman and AGSM Alumnus each year for the next 10 years.
On selecting Emma as the winner of the 2013 award, Anita said her hope was to showcase a woman from AGSM as a strong role model.
"I also want to highlight the importance of what we, as students and alumni, have been taught at the AGSM - innovation, entrepreneurship, leadership, financial acumen, productivity improvement and social conscience - as necessary ingredients in all Australian businesses to make our nation a global leader," said Anita.
"Emma is a great role model for women and symbolises that women can do it all - bring up a family while studying and working at the leading edge. Emma and Digivizer set a real example for Australian businesses to emulate and make Australia a leading country", says Anita.
Professor Chris Styles, Director of the AGSM said Emma exemplifies everything we stand for at the AGSM.
"Emma highlights how we empower great people to achieve great things", said Professor Styles.
"I am delighted she has won this award. Her application was particularly strong among other inspiring applicants and I was impressed with how she has been able to bring her entrepreneurial vision to life. I look forward to watching her company, Digivizer, go from strength to strength in the coming years."