Encouraging women to strive for business success

Friday, 20 April 2012  Features

The special skills and insights women bring to business have been recognised by a new Australian Graduate School of Management (AGSM) Alumnus Award, encouraging women to strive for success in business.

Anneke van den Broek, founder and Managing Director of Australia's fastest growing and innovative pet company, Rufus & Coco Pty Ltd, has been awarded the inaugural Anita Prabhu Women Leaders in Business Award.

Ms van den Broek, who completed an Executive MBA at the Australian Graduate School of Management (AGSM) in 2002, was recognised by the judging panel for her entrepreneurial and persistent approach to business.

"Anneke epitomises what AGSM stands for, she has true entrepreneurial spirit and has utilised real business acumen to overcome challenges to succeed. She's a fine example of how studying at the AGSM can have a real impact on an individual and in turn on an organisation and the broader community. We're delighted to have a winner of this calibre in the first year of the award," said Christopher Styles, Deputy Dean and Director of AGSM.

Anneke started Rufus & Coco in 2007 and as Managing Director is responsible for the entire business including international and domestic operations. She also drives the vision, the passion, and the co-ordination of the multiple facets of the business.

"Rufus & Coco was created from scratch and has built to a national pet care brand within three years. However, this didn't happen on day one. It took great persistence over three years to be successful in getting the Rufus & Coco range into the largest retailer in the country," said Anneke in her award application.

The Anita Prabhu Women Leaders in Business Award, contributed by AGSM alumna Anita Prabhu, will recognise and celebrate a successful business woman and AGSM Alumnae each year for the next 10 years.

for more information on the anita prabhu women leaders in business awards reaf the asb media release.