An explosion of innovation in Asia

Tuesday, 23 August 2011  Features

Asia is on track to become the most vibrant and exciting place for brands and communications in the coming decade according to Matthew Godfrey, President of Young & Rubicam Asia, who will explain why at a Marketing in Asia Speaker Series Event this week.

Hosted by the Australian School of Business, the event will be an opportunity to listen to Mathew Godfrey share his insights on how to go from "simply being creative to being innovative", drawing on his extensive experience in building brands in the Asia Pacific region.

"The continuing struggles of international markets to establish economic stability, never mind sustained growth, means that the centre of gravity of global growth is rapidly shifting to Asia. This focus will cascade into an unprecedented explosion of innovation across the region, driven by political, cultural and entrepreneurial factors unique to the continent. The balance of economic power from West to East will quickly be followed by a similar shift in creativity and innovation", he said.

Dr. Julien Cayla, Senior Lecturer in the School of Marketing and Coordinator of the Marketing in Asia Speaker Series confirmed that ASB was excited to have Matthew Godfrey included in the series, "These are two topics that are really top of mind in most large companies: innovation and the growing Asian markets. As President of Y&R, Mathew Godfrey interacts with a wide range of senior managers in the region; he also has many years of experience in Asia.

"While ad agencies are often seen as communication suppliers, they are in a great position to scan what happens across industries and how to take insights and technologies from one market and apply those to another," he said.

Prior to being appointed president of Y&R in 2010, Godfrey was the CEO and COO of Publicis Asia. In 2009, he was a Media Magazine finalist for Asian CEO of the Year, as well as Marketing Agency Professional of the Year.

EVENT DETAILS
Date: Wednesday, 24 August, 2011
Time: 6pm - 9pm (including networking drinks)
Location: UNSW CBD Campus
Level 6, 1 O'Connell Street, Sydney NSW 2000

Please contact Steffi Chen for more details Steffi.chen@unsw.edu.au.

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