Knowledge@ Australian School of Business receives prestigious international award

Monday, 2 April 2012  General News

Knowledge@Australian School of Business (K@ASB), the multi-award winning online business publication, has received a prestigious Gold Quill Award from the International Association of Business Communicators (IABC) for demonstrating world-class standards in strategic communication.

IABC's annual Gold Quill Awards program, which has been in place for over 35 years, recognises international best practice in communications.

Knowledge@Australian School of Business was launched in April 2010 in partnership with one of the world's top business schools, The Wharton School at the University of Pennsylvania.

Professor Alec Cameron, Dean of the Australian School of Business, said: "The teamwork, enthusiasm and commitment that went into establishing and maintaining K@ASB have been impressive and the results speak for themselves.

"The award highlights K@ASB as a leader in the emergent, dynamic field of online media. K@ASB is an important tool for translating and disseminating research from the Australian School of Business and also the wider UNSW community. The publication analyses and interprets complex business research, trends and issues of relevance to business professionals, creating a bridge between academia and business.

"The publication not only keeps readers up-to-date on the latest issues but also is an important tool for ongoing professional development," said Professor Cameron.

"The Gold Quill award is the fifth award K@ASB has received. Last year K@ASB received an Australian Marketing Institute (AMI) award for marketing excellence in the education sector, along with three Silver W3 awards for educational website, business blog and website copy or feature."

K@ASB has a global audience of over 71,000 subscribers in 96 countries and more than 300,000 readers from 200 countries.

Written and produced by a team of specialist Australian finance journalists, K@ASB content provides insights on a wide range of topical issues across sectors. It includes written articles, audio podcasts of articles, and video and audio interviews.

Subscription is free and enables participation in debates and discussions on the K@ASB site or on K@ASB's blog, Knowledge Today, and via social media on Facebook and LinkedIn.

The Gold Quill Award will be officially presented at a ceremony in Chicago on 25 June 2012.

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