Business honours students from across the country recently travelled to UNSW for the 2011 National Honours Colloquium.
Now in its ninth year, the colloquium is the premier academic event for undergraduate research students and joins students from the streams of Accounting, Banking and Finance, Economics, Marketing, Organisation and Management as well as Population Ageing with academics and industry professionals.
The Colloquium gives students the opportunity to present their research-in-progress in a concise 20 minute presentation before receiving crucial feedback during a Q&A session lead by a key discussant.
Student Fiona Flemming from the Australian School of Business presented her honours research on the reduction in labour supply of older workers after a sudden deterioration in an individual’s health. Fiona’s paper seeks to investigate how new policy could help reduce the impact of ‘sudden health shocks’ to older workers’ engagement in the labour market.
Benjamin Hamer from the Australian National University shared his research on the role of the brand in commodity product preferences. Curious as to why consumers are willing to pay more for premium brand water over home brand water, Benjamin conducted a taste-test asking consumers to comment on the quality and taste of three water samples. The testers identified what they perceived as significant differences in taste and quality across the three brands, despite Benjamin’s three water samples all being exactly the same.
Victoria Jordan-Jones from the Australian School of Business presented her paper on how firms manage their cultural change process when internationalising for the first time. Victoria’s research focuses on the case of a Malaysian firm that successfully moved into Australia despite the obvious challenges associated with moving from a low-regulation, developing country to a highly-regulated, developed country.
Professor Mark Uncles, Deputy Dean (Faculty), Australian School of Business, said he was very impressed with all the presenting students. “We’ve got 14 Universities represented here and students are interested in many different aspects of business and the problems facing business, but in all cases the quality and the thoroughness of the research work is truly remarkable”, he said.
After presenting their research, students enjoyed a dinner event featuring guest speaker Michael Katz, BCom (Hons) Class of 1974, Chairman ING Bank (Australia) Ltd and Musica Viva Australia Ltd.
Deputy Dean (Education) and Professor of Marketing
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