UNSW’s Business School and SAP enter into Student Entrepreneurship program

Monday, 8 September 2014  Features

A student entrepreneurship program operating in Europe, the US and Asia has been expanded by leading global software company SAP and UNSW Australia’s Business School.

The Student Entrepreneurship Program from SAP encourages student entrepreneurs and early start-ups to use SAP’s innovation technology platform to develop new applications and launch success

Launching the program with UNSW, SAP’s Asia Pacific and Japan President, Adaire Fox-Martin toured UNSW’s new ‘flipped classroom’ teaching and learning spaces, and said: “We are pleased to work alongside UNSW to promote technology entrepreneurship amongst their students.”

UNSW Business School Dean Chris Styles said: “Many of our students are interested in innovation, technology and start-ups. In fact we have close to 200 student start-ups currently on the books. This will give them an opportunity to experiment and innovate. UNSW has a strong reputation for working with industry and being innovative and we are delighted that SAP is launching its program here.”

Under this program, it is expected that there will be development of new solutions across SAP’s platform technologies, leveraging on the company’s in-memory platform SAP HANA, the SAP Mobile Platform and analytics capabilities. Through the entrepreneurship program, UNSW students will gain access to these technologies, as well as to SAP experts, mentors and an entrepreneurship curriculum.

Adaire Fox-Martin added “SAP has been in the Asia Pacific and Japan region for the last 25 years, helping our customers run better in this fast-growing region. Our presence here has spurred the development of a diverse ecosystem of IT companies both in Australia and within the greater Asia Pacific and Japan region.”


The Student Entrepreneurship program is an extension of the SAP University Alliances program.  As a member of the SAP University Alliances program, SAP is one of UNSW Business School’s most active partners in teaching and research, encouraging students to leverage technology to build business ideas.

The SAP University Alliances program opens up the world of SAP to more than 1,800 universities in more than 80 countries worldwide, and aims to develop highly qualified graduates with critical skills for the 21st century workforce. Through a community of over 8,000 faculty members as well as engagement at over 750 events annually, SAP University Alliances has inspired students around the world about SAP.

SAP supports the development of skills in the SAP ecosystem for the next generation of leaders and the digital economy. As the leading business software company, SAP offers a great place to work for people with an entrepreneurial mindset and the ambition to contribute as socially responsible citizens to a better-run world.

Felix Ter Chian Tan (Lecturer, Information Systems Technology and Management, UNSW Business School) Telephone: +61 (2) 9385 7124
Perry Manross (Media Contact, Head of Global Corporate Affairs, SAP Australia & New Zealand) Telephone: +61 (2) 9935 4503
Janine MacDonald (Media contact, UNSW Business School) +61 (0) 478492110