UNSW team of entrepreneurs continue international success

Sunday, 4 March 2012  Features

A team of student entrepreneurs from the University of New South Wales has been selected to attend the finals of a prestigious international business competition for their new and innovative treatment for dry eyes.

The team, Pluvision, was one of six teams from around the globe to be selected for the finals of the Licensing Executives Society (LES) Foundation business planning competition. The LES Foundation competition aims to educate young professionals about the world of intellectual property licensing.

This success comes after Pluvision recently placed 2nd in the global Idea to Product (I2P) planning competition in Sweden and their win in the Peter Farrell Cup Entrepreneurship Competition, hosted by the Centre for Innovation and Entrepreneurship (CIE) at the Australian School of Business.

"The Pluvision team is honoured to be selected as a finalist in the LES competition. It is an amazing opportunity to meet with licensing and intellectual property specialists at a global event in the US," says team member Noellie Garand.

"We are delighted to be given the opportunity to further improve our business plan and learn about the benefits that can be gained through the licensing of intellectual property," says Noellie.

Pluvision's business plan aims to commercialise intellectual property for the development of an effective treatment for dry eye syndrome. The treatment is based on the PhD research of team member Eric Wei, from the Brien Holden Vision Institute. According to Pluvision, there is currently no effective treatment for this syndrome on the market.

Pluvision will receive a trip to compete in the LES finals on May 14, 2012 and to attend the LES (USA & Canada) Spring Meeting in Boston. They will present their plans to a world-class panel of judges for the chance to receive $10, 000, or the $5,000 FESI Global Award.