Jonas Heller

Research Student

School of Marketing - MS Supply Chain Management, Maastricht University | BSc International Business, Maastricht University, The Netherlands

About Jonas

Thesis title

The role of augmented reality technology in retailing

Supervisors

Conference publications

 

  • VAN ESCH, P., NORTHEY, G, YANG, S., HELLER, J. (2017) Religious Cognition in Social Marketing Campaigns: Saviour or Pariah?, Academy of Marketing Science World Marketing Congress, Competitive Paper, June 2017, Christchurch, New Zealand.
  • HELLER, J., CHYLINSIKY, M., DE RUYTER, K. (2017) Augmented shopping in a socially situated context: The role of augmentation on purchase decision satisfaction in an online shopping environment, Competitive Advantages in a Digital Economy (CADE), Abstract, June 1 – 3 2017, Venice, Italy (Best Paper Award).
  • HELLER, J., CHYLINSKI, M., NORTHEY, G., DE RUYTER, K., SINHA, A., HILKEN, T., VAN ESCH, P & MAHR, D. (2016). Topology of Augmented (A-) Commerce: The Current State and Directions for Future Research, Australian and New Zealand Marketing Academy Conference (ANZMAC), Competitive Paper, Track: Consumer Behaviour, December 5-7 2016, Christchurch, New Zealand.
  • VAN ESCH, P., NORTHEY, G. CHYLINSKI, M., DE RUYTER, K., SINHA, A., HILKEN, T & HELLER, J. (2016). Augmented Reality: Consumer saviour or disruptive agent in the retail power pendulum?, Australian and New Zealand Marketing Academy Conference (ANZMAC), Competitive Paper, Track: Retailing & Distribution, December 5-7 2016, Christchurch, New Zealand.
  • HELLER, J., ROZEMEIJER, F., QUINTENS, L. (2016) BUYERS BETTER BE SOCIAL: An empirical study on the impact of social media use on buyer’s job performance, IPSERA Conference 2016, Dortmund, Germany

Research interests

  • Augmented reality / Virtual reality
  • Consumer Behaviour
  • Marketing Analytics & Research Methods
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Jonas-Heller