Jonas Heller

Research Student

School of Marketing - MS Supply Chain Management, Maastricht University | BSc International Business, Maastricht University, The Netherlands

About Jonas

Thesis Title

The Role of Augmented Reality Technology in Retailing

Supervisors

Publications

  • HELLER, J., CHYLINSKI, M., DE RUYTER, K., MAHR, D., & KEELING D. I., (in press). "Let Me Imagine That for You: Transforming the Retail Frontline through Augmenting Customer Mental Imagery Ability." Journal of Retailing.
  • HILKEN, T., HELLER, J., CHYLINSKI, M., KEELING, D. I., MAHR, D., & DE RUYTER, K. (2018). “Making omnichannel an augmented reality: the current and future state of the art.” Journal of Research in Interactive Marketing, 12(4), 509-523.
  • VAN ESCH, P., NORTHEY, G., DUFFY, S., HELLER, J., & STRILUK, M. (2018). “The moderating influence of country of origin information seeking on homophily and product satisfaction.” Journal of Promotion Management, 24(3), 332-348.

Publications (Under Review

  • HELLER, J., CHYLINSKI, M., DE RUYTER, K., MAHR, D., & KEELING D. I., (submitted). "Touching the Untouchable: Exploring Multi-sensory Augmented Reality in the Context of Online Retailing." Journal of Retailing.
  • HELLER, J., CHYLINSKI, M., DE RUYTER, K., KEELING D. I, HILKEN, T., & MAHR, D., (submitted). “Decomposing the Technology-Enabled Engagement Process (TEEP): The Case of Augmented Reality.” Journal of Service Research
  • CARROZZI, A., CHYLINSKI, M., HELLER, J., HILKEN, T., KEELING D. I., & DE RUYTER, K., (2nd revision). “What’s mine is a hologram? How shared Augmented Reality augments psychological ownership.” Journal of Interactive Marketing

Conference Proceedings

  • VAN ESCH, P., HELLER, J. (2018). “The Effects of Inner Packaging Colour” Australian and New Zealand Marketing Academy Conference (ANZMAC), Abstract, Track: Food, wine and leisure marketing, December 3-5 2018, Adelaide, Australia. (Best Paper Award).
  • VAN ESCH, P., NORTHEY, G, YANG, S., & HELLER, J. (2017) Religious Cognition in Social Marketing Campaigns: Saviour or Pariah?, Academy of Marketing Science World Marketing Congress, Competitive Paper, June 2017, Christchurch, New Zealand.
  • VAN ESCH, P., NORTHEY, G, YANG, S., HELLER, J. (2017) Religious Cognition in Social Marketing Campaigns: Saviour or Pariah?, Academy of Marketing Science World Marketing Congress, Competitive Paper, June 2017, Christchurch, New Zealand.
  • HELLER, J., CHYLINSIKY, M., DE RUYTER, K. (2017) Augmented shopping in a socially situated context: The role of augmentation on purchase decision satisfaction in an online shopping environment, Competitive Advantages in a Digital Economy (CADE), Abstract, June 1 – 3 2017, Venice, Italy (Best Paper Award).
  • HELLER, J., CHYLINSKI, M., NORTHEY, G., DE RUYTER, K., SINHA, A., HILKEN, T., VAN ESCH, P & MAHR, D. (2016). Topology of Augmented (A-) Commerce: The Current State and Directions for Future Research, Australian and New Zealand Marketing Academy Conference (ANZMAC), Competitive Paper, Track: Consumer Behaviour, December 5-7 2016, Christchurch, New Zealand.
  • VAN ESCH, P., NORTHEY, G. CHYLINSKI, M., DE RUYTER, K., SINHA, A., HILKEN, T & HELLER, J. (2016). Augmented Reality: Consumer saviour or disruptive agent in the retail power pendulum?, Australian and New Zealand Marketing Academy Conference (ANZMAC), Competitive Paper, Track: Retailing & Distribution, December 5-7 2016, Christchurch, New Zealand.
  • HELLER, J., ROZEMEIJER, F., QUINTENS, L. (2016) BUYERS BETTER BE SOCIAL: An empirical study on the impact of social media use on buyer’s job performance, IPSERA Conference 2016, Dortmund, Germany

Awards

UNSW BizLab HDR Grant ($AUD 2730)Jul 2018
UNSW BizLab HDR Grant ($AUD 3000)Apr 2017
UNSW BizLab HDR Grant ($AUD 3000)Apr 2016
International Postgraduate Research Scholarship ($AUD 285.000)Mar 2016
UNSW Business School Supplementary Scholarship ($AUD 35.000)Mar 2016

Scholarships and Funding

ANZMAC Best Paper Award, Adelaide, AUSDec 2018
Winner UNSW Postgraduate Council Outstanding Research Student AwardNov 2018
Winner UNSW Business School Research Fair Sep 2018
Winner ANZMAC Strategy Challenge AwardJun 2017
CADE Best Paper Award, Venice, ITJun 2017

Research Interests

  • Augmented reality / Virtual reality
  • Consumer Behaviour
  • Marketing Analytics & Research Methods

Jonas-Heller