Jonas Heller

Research Student

School of Marketing - MS Supply Chain Management, Maastricht University | BSc International Business, Maastricht University, The Netherlands

About Jonas

Thesis Title

The Role of Augmented Reality Technology in Retailing

Supervisors

Publications

  • HELLER, J., CHYLINSKI, M., DE RUYTER, K., MAHR, D., & KEELING D. I., (2019). "Let Me Imagine That for You: Transforming the Retail Frontline through Augmenting Customer Mental Imagery Ability." Journal of Retailing.
  • CARROZZI, A., CHYLINSKI, M., HELLER, J., HILKEN, T., KEELING D. I., & DE RUYTER, K., (in press). “What’s mine is a hologram? How shared Augmented Reality augments psychological ownership.” Journal of Interactive Marketing.
  • HILKEN, T., HELLER, J., CHYLINSKI, M., KEELING, D. I., MAHR, D., & DE RUYTER, K. (2018). “Making omnichannel an augmented reality: the current and future state of the art.” Journal of Research in Interactive Marketing, 12(4), 509-523.
  • VAN ESCH, P., NORTHEY, G., DUFFY, S., HELLER, J., & STRILUK, M. (2018). “The moderating influence of country of origin information seeking on homophily and product satisfaction.” Journal of Promotion Management, 24(3), 332-348.

Publications (Under Review)

  • HELLER, J., CHYLINSKI, M., DE RUYTER, K., MAHR, D., & KEELING D. I., (submitted). "Touching the Untouchable: Exploring Multi-sensory Augmented Reality in the Context of Online Retailing." Journal of Retailing.
  • HELLER, J., CHYLINSKI, M., DE RUYTER, K., KEELING D. I, HILKEN, T., & MAHR, D., (submitted). “Decomposing the Technology-Enabled Engagement Process (TEEP): The Case of Augmented Reality.” Journal of Service Research
  • CARROZZI, A., CHYLINSKI, M., HELLER, J., HILKEN, T., KEELING D. I., & DE RUYTER, K., (2nd revision). “What’s mine is a hologram? How shared Augmented Reality augments psychological ownership.” Journal of Interactive Marketing

Conference Proceedings

  • HELLER, J., ROZEMEIJER, F., QUINTENS, L. (2018) Buyers better be social: job-related social media use as enabler for creativity in procurement, IPSERA Conference 2018, Athens, Greece
  • VAN ESCH, P., HELLER, J. (2018). “The Effects of Inner Packaging Colour” Australian and New Zealand Marketing Academy Conference (ANZMAC), Abstract, Track: Food, wine and leisure marketing, December 3-5 2018, Adelaide, Australia. (Best Paper Award).
  • VAN ESCH, P., NORTHEY, G, YANG, S., & HELLER, J. (2017) Religious Cognition in Social Marketing Campaigns: Saviour or Pariah?, Academy of Marketing Science World Marketing Congress, Competitive Paper, June 2017, Christchurch, New Zealand.
  • VAN ESCH, P., NORTHEY, G, YANG, S., HELLER, J. (2017) Religious Cognition in Social Marketing Campaigns: Saviour or Pariah?, Academy of Marketing Science World Marketing Congress, Competitive Paper, June 2017, Christchurch, New Zealand.
  • HELLER, J., CHYLINSIKY, M., DE RUYTER, K. (2017) Augmented shopping in a socially situated context: The role of augmentation on purchase decision satisfaction in an online shopping environment, Competitive Advantages in a Digital Economy (CADE), Abstract, June 1 – 3 2017, Venice, Italy (Best Paper Award).
  • HELLER, J., CHYLINSKI, M., NORTHEY, G., DE RUYTER, K., SINHA, A., HILKEN, T., VAN ESCH, P & MAHR, D. (2016). Topology of Augmented (A-) Commerce: The Current State and Directions for Future Research, Australian and New Zealand Marketing Academy Conference (ANZMAC), Competitive Paper, Track: Consumer Behaviour, December 5-7 2016, Christchurch, New Zealand.
  • VAN ESCH, P., NORTHEY, G. CHYLINSKI, M., DE RUYTER, K., SINHA, A., HILKEN, T & HELLER, J. (2016). Augmented Reality: Consumer saviour or disruptive agent in the retail power pendulum?, Australian and New Zealand Marketing Academy Conference (ANZMAC), Competitive Paper, Track: Retailing & Distribution, December 5-7 2016, Christchurch, New Zealand.
  • HELLER, J., ROZEMEIJER, F., QUINTENS, L. (2016) BUYERS BETTER BE SOCIAL: An empirical study on the impact of social media use on buyer’s job performance, IPSERA Conference 2016, Dortmund, Germany

Awards

UNSW Placement Scholarship for Research Excellence May 2019
ANZMAC - Best Paper Award Dec 2018
Winner UNSW Postgraduate Council Outstanding Research Student Award Nov 2018
Winner UNSW Business School Research Fair – Ph.D. Research presentation competition Sep 2018
• Winner ANZMAC Strategy Challenge Award – International Ph.D. competition Jun 2017

Scholarships and Funding

UNSW BizLab HDR Grant (A$ 3000) Apr 2019
UNSW BizLab HDR Grant (A$ 2730) Jul 2018
UNSW BizLab HDR Grant (A$ 3000) Apr 2017
UNSW BizLab HDR Grant (A$ 3000) Apr 2016
International Postgraduate Research Scholarship (A$ 285.000) Mar 2016

Research Interests

  • Augmented reality / Virtual reality
  • Consumer Behaviour
  • Marketing Analytics & Research Methods

Jonas-Heller