Adrian Payne


School of Marketing - PhD, Melbourne | MSc, Aston | MEd in Higher Education, Melbourne | Diploma in Marketing, Chartered Institute of Marketing | Fellowship and Associate Diplomas in Electrical Engineering, RMIT

  • Bio
  • Publications & Research
  • Teaching & Supervision
  • Engagement
  • Prizes & awards

About Adrian

Adrian Payne is Professor of Marketing at the University of New South Wales. He is a frequent keynote speaker at public and in-company seminars and conferences around the world. He has practical experience in marketing, market research, corporate planning and general management. His previous appointments include positions as Chief Executive for a manufacturing company and he has also held senior company appointments in strategic planning and marketing. He has worked widely in the IT, financial services professional services, telecoms, and utilities sectors. He has also worked with many manufacturing firms and government departments.

His research has appeared in a wide range of journals, including the Journal of Marketing, Journal of the Academy of Marketing Science, Industrial Marketing Management, Marketing Theory, European Journal of Marketing, British Journal of Management, Journal of Strategic Marketing, International Journal of Bank Marketing, Australasian Journal of Marketing, Journal of International Business Studies, Long Range Planning, Scandinavian Journal of Management, Décision Marketing, Australian Psychologist, European Management Journal, Human Relations, Business Horizons, Journal of General Management, Journal of Business Strategy, Journal of Management Consulting, etc.

He is an author of fourteen books including the first text to be published on Relationship Marketing. His books include: Strategic Customer Management: Integrating CRM and Relationship Marketing, Cambridge University Press, 2013; Marketing Plans for Service Businesses, Wiley 2011;  The Handbook of CRM, Elsevier Butterworth Heinemann, 2006; CRM: Perspectives from the Market Place Butterworth-Heinemann 2003, Relationship Marketing: Creating Stakeholder Value Butterworth-Heinemann 2002. Creating a Company for Customers FT/Prentice Hall 2001, Relationship Marketing: Strategy and Implementation Butterworth-Heinemann 1999, Relationship Marketing for Competitive Advantage Butterworth-Heinemann 1998, Advances in Relationship Marketing Kogan Page 1997, and The Essence of Services Marketing (Prentice Hall, 1993).

He has run many workshops and executive programmes in CRM, Marketing Strategy, Customer Retention and Services Marketing, and has lectured at over twenty leading academic institutions around the world including: Darden School, University of Virginia; Northwestern University; INSEAD; IMD; London Business School; Oxford University; and Cambridge University.