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Ce (Jacky) Mo

Lecturer

School of Information Systems and Technology Management - PhD in Marketing, The University of New South Wales | MPhil in Marketing, The University of New South Wales | BA in Management, Sichuan Normal University

About Ce (Jacky)

Jacky has several research interests:

Business analytics
Relationship marketing and management in both consumer and business-oriented service sectors
Supply chain management
Digital marketing
Marketing research

Journal Articles

Mo C; Yu T; de Ruyter K; Chen C-F, 2017, 'Unfolding the impacts of transaction-specific investments: Moderation by out-of-the-channel-loop perceptions and achievement orientations', Industrial Marketing Management, http://dx.doi.org/10.1016/j.indmarman.2017.10.002
Mo C; Mistilis N; Del Chiappa G, 2015, 'The alignment between information and communication technology strategy and business strategy of professional conference organizers', Event Management, vol. 19, pp. 391 - 406, http://dx.doi.org/10.3727/152599515X14386220874922

Conference Papers

Mo C; Yu T; Tian K, 2018, 'Online Brand Community Engagement: A Text-Mining Approach', in 2018 ANZMAC Conference Proceedings, Adelaide, Australia, pp. 258 - 261, presented at Australian & New Zealand Marketing Academy Annual Conference (ANZMAC 2018), Adelaide, Australia, 03 December 2018 - 05 December 2018
Mistilis NA, 2012, 'The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organisers', in The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organisers, ENTER12 The 19th International Conference on Information Technology and Travel & Tourism, presented at ENTER12 The 19th International Conference on Information Technology and Travel & Tourism, 25 January 2012 - 27 January 2012
Mo C; Mistilis N, 2011, 'A Conceptual Paper towards E-Commerce Capability and Business Performance of Professional Conference Organizers', in Gross, Michael J (Editor). CAUTHE 2011 National Conference: Tourism : Creating a Brilliant Blend, University of South Australia. School of Management, Adelaide, S.A., pp. 1219 - 1224, presented at CAUTHE 2011 National Conference: Tourism : Creating a Brilliant Blend., Adelaide, South Australia, 08 February 2011 - 11 February 2011, http://search.informit.com.au/documentSummary;dn=896749988891751;res=IELBUS

Selected Publications

Mo C; Yu T; de Ruyter K; Chen C-F, 2017, 'Unfolding the impacts of transaction-specific investments: Moderation by out-of-the-channel-loop perceptions and achievement orientations', Industrial Marketing Management, http://dx.doi.org/10.1016/j.indmarman.2017.10.002