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Ce (Jacky) Mo

Lecturer

School of Information Systems - PhD in Marketing, The University of New South Wales | MPhil in Marketing, The University of New South Wales | BA in Management, Sichuan Normal University

About Ce (Jacky)

Jacky has several research interests:

Business analytics
Relationship marketing and management in both consumer and business-oriented service sectors
Supply chain management
Digital marketing
Marketing research

Journal Articles

Mo C; Yu T; de Ruyter K; Chen CF, 2019, 'Unfolding the impacts of transaction-specific investments: Moderation by out-of-the-channel-loop perceptions and achievement orientations', Industrial Marketing Management, vol. 78, pp. 17 - 26, http://dx.doi.org/10.1016/j.indmarman.2017.10.002
Mo C; Mistilis N; Del Chiappa G, 2015, 'The alignment between information and communication technology strategy and business strategy of professional conference organizers', Event Management, vol. 19, pp. 391 - 406, http://dx.doi.org/10.3727/152599515X14386220874922

Conference Papers

Mo C; Yu T; Tian K, 2018, 'Online Brand Community Engagement: A Text-Mining Approach', in 2018 ANZMAC Conference Proceedings, Australian & New Zealand Marketing Academy Annual Conference (ANZMAC 2018), Adelaide, Australia, pp. 258 - 261, presented at Australian & New Zealand Marketing Academy Annual Conference (ANZMAC 2018), Adelaide, Australia, 03 - 05 December 2018, https://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdf
Mistilis NA, 2012, 'The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organisers', ENTER12 The 19th International Conference on Information Technology and Travel & Tourism, presented at ENTER12 The 19th International Conference on Information Technology and Travel & Tourism, 25 - 27 January 2012
Mo C; Mistilis N, 2011, 'A Conceptual Paper towards E-Commerce Capability and Business Performance of Professional Conference Organizers', in Gross, Michael J (Editor). CAUTHE 2011 National Conference: Tourism : Creating a Brilliant Blend, University of South Australia. School of Management, Adelaide, South Australia, pp. 1219 - 1224, presented at CAUTHE 2011 National Conference: Tourism : Creating a Brilliant Blend., Adelaide, South Australia, 08 - 11 February 2011, http://search.informit.com.au/documentSummary;dn=896749988891751;res=IELBUS

Selected Publications

Mo C; Yu T; de Ruyter K; Chen CF, 2019, 'Unfolding the impacts of transaction-specific investments: Moderation by out-of-the-channel-loop perceptions and achievement orientations', Industrial Marketing Management, vol. 78, pp. 17 - 26, http://dx.doi.org/10.1016/j.indmarman.2017.10.002