Prior to his appointment as Dean, Chris was Deputy Dean of UNSW Business School and Director of the Australian Graduate School of Management (AGSM). This followed appointments as Associate Dean (Management Education), and Professor and Chair of the Marketing Department within the University of Sydney Business School. He began his academic career as a member of School of Marketing at the Faculty of Economics and Commerce, UNSW.
Chris’ research focuses on international marketing and strategy, and in particular issues relating to the internationalization process, international alliances and international entrepreneurship. He has taught Strategic Marketing, Corporate Strategy, Entrepreneurship and International Marketing on undergraduate, postgraduate and executive programs. Chris has also taught at the China Europe International Business School (CEIBS) in Shanghai, Trinity College, Dublin, and on behalf of Duke Corporate Education for global corporations.
In addition to his academic activities, Chris has carried out consulting and executive teaching assignments in Asia, Australia and Europe, for clients such as Rio Tinto, Microsoft, PriceWaterhouseCoopers, HSBC, Westfield, Genpact, ArcelorMittal, Macquarie Bank, Austrade, Sony Music, IBM and Clayton UTZ. He has been a member of the Australian Marketing Institute's (AMI) National Advisory Board, is a Fellow of the Institute and is a Certified Practicing Marketer (CPM). Chris was also an elected member of the Executive of the Australian New Zealand Marketing Academy (ANZMAC) from 2004 - 2009. He is a Graduate of the Australian Institute of Company Directors (GAICD). Chris is a Council Member of the Association of Asia-Pacific Business Schools (AAPBS) and an Executive Committee member of the Australian Business Deans Council (ABDC).
Chris has published a number of research papers, case studies and management articles in a range of leading international academic journals, management texts, and government reports. His book, The SILK Road to International Marketing, co-authored by Tim Ambler of London Business School, has been used in Masters programs in Australia, Europe and the USA.
Prior to entering academia Chris worked as a Marketing Manager for Procter & Gamble in Europe and the Middle East; and a market research consultant with Donovan Research (now TNS) in Perth, Western Australia.