Elva Wu

Elva Wu

Social Media Operations Manager at Tourism Australia

BCom, 2009

About Elva

Digital native, Elva Wu (BCom ’09) is the Social Media Operations Manager at Tourism Australia. Supporting the Head of Social, she provides internal consulting and advice on social media best practice, working on projects such as the iconic ‘Best Job in the World’ campaign.

I made my career choice because... The passion for social media and human connection, the love for amazing storytelling and the curiosity to find the best ways to amplify great stories.

If I had known then what I know now, I would have... worried less about my past and my failures. Just be yourself, everyone plays a unique role in the business world, understand your strengths and leverage them.

As a student I... Never missed one single marketing lecture run by Professor Mark Uncles. They were always inspiring and motivating, and opened my eyes to see branding and marketing differently. Professor Mark Uncles might not know my secret admiration, but he has my deep respect.

My most impressive achievement is... Becoming an Australian Citizen and landing a job to promote Australia to the world as a migrant.

At the moment I'm inspired by... A quote from Seth Godin – ‘How dare you settle for less when the world has made it so easy for you to be remarkable?’ His relentless pursuit for creative leadership and his ability to ship great ideas inspires me to become a better business player.

Others say I... I am a workaholic, assertive, bossy and independent.

You might be surprised to know that I... Always feel like a failure. Cheryl Sandberg, the COO of Facebook said in her biography Lean In, there's a higher propensity for females to have 'impostor syndrome' than males as they often feel that they are just not good enough in their roles. It is so true that it really takes practice to develop your confidence and boldness, especially when we are striving to take on leadership roles.

My greatest goal that I'm yet to achieve... To become a linchpin. Instead of just climbing the corporate ladder or earning a fancy title, we should strive to equip ourselves towards becoming a significant part of an (or any) organisation which could feel the difference with your absence. Again, another piece of mantra from Seth Godin. This means that you have to really understand your strengths and day after day hone your skills to become irreplaceable. A very ambitious goal that requires a lot of hard work.