Heather Crawford

Lecturer, Education Director - School of Marketing

School of Marketing -

  • Bio
  • Publications & Research
  • Teaching & Supervision

About Heather

​Heather was appointed as an Education Focused academic in the School of Marketing at UNSW in 2019, taking on the role of Education Director for the School. She had previously taught within the School for a number of years, in addition to experience at several other universities in New South 

Heather’s research interests include international consumer behaviour, cross-cultural communication, advertising, global branding and digital marketing. Her work in these areas has been published in the Journal of Business Research, Human Resource Management Review, and Humor: International Journal of Humor Studies, and as co-author of a leading textbook: International Marketing: An Asia-Pacific Perspective 

Prior to becoming an academic, Heather was Sales Manager for the Australian Broadcasting Corporation’s Australia Television, a satellite television service broadcasting across Asia. She also worked in marketing roles in the hospitality and tourism, media, manufacturing, education, retail and information technology sectors. Her consulting firm has worked with clients including the Australian Government, the Australian Institute of Export and numerous small businesses to provide international marketing expertise, with a focus on cross-cultural communication. This consulting has taken Heather to many corners of the world, working in countries as diverse as China, Russia, Thailand, India, Poland, Fiji, Chile, and the United States.

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