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Jack Cadeaux

Professor, Head of School

School of Marketing - PhD, University of California, Berkeley | MA, Stanford University | BA, Pomona College

Selected Publications

Luu N; Ngo LV; Cadeaux J, 2018, 'Value synergy and value asymmetry in relationship marketing programs', Industrial Marketing Management, vol. 68, pp. 165 - 176, http://dx.doi.org/10.1016/j.indmarman.2017.10.011
Yu K; Cadeaux JM; Song H, 2017, 'Flexibility and quality in logistics and relationships', Industrial Marketing Management, vol. 62, pp. 211 - 225, http://dx.doi.org/10.1016/j.indmarman.2016.09.004
Yu K; Cadeaux J; Luo N, 2015, 'Operational flexibility: Review and meta-analysis', International Journal of Production Economics, vol. 169, pp. 190 - 202, http://dx.doi.org/10.1016/j.ijpe.2015.07.035
Yu K; Cadeaux JM, 2013, 'Distribution Channel Network and Relational Performance: The Intervening Mechanism of Adaptive Distribution Flexibility', Decision Sciences, vol. 44, pp. 915 - 950, http://dx.doi.org/10.1111/deci.12040

Journal Articles

Luu N; Ngo LV; Cadeaux J, 2018, 'Value synergy and value asymmetry in relationship marketing programs', Industrial Marketing Management, vol. 68, pp. 165 - 176, http://dx.doi.org/10.1016/j.indmarman.2017.10.011
Luu N; Cadeaux J; Ngo LV, 2018, 'Governance mechanisms and total relationship value: the interaction effect of information sharing', Journal of Business and Industrial Marketing, vol. 33, pp. 717 - 729, http://dx.doi.org/10.1108/JBIM-08-2017-0191
Yu K; Cadeaux J; Luo N; Qian C; Chen Z, 2018, 'The role of the consistency between objective and perceived environmental uncertainty in supply chain risk management', Industrial Management and Data Systems, vol. 118, pp. 1365 - 1387, http://dx.doi.org/10.1108/IMDS-09-2017-0410
Yu K; Cadeaux JM; Song H, 2017, 'Flexibility and quality in logistics and relationships', Industrial Marketing Management, vol. 62, pp. 211 - 225, http://dx.doi.org/10.1016/j.indmarman.2016.09.004
Arli D; Cadeaux J, 2017, 'Understanding External and Cascading Benefits for HIV/AIDS Control in a Subsistence Marketplace: Insights from Indonesia', JOURNAL OF PUBLIC POLICY & MARKETING, vol. 36, pp. 117 - 136, http://dx.doi.org/10.1509/jppm.15.086
Song H; Cadeaux J; Yu K, 2016, 'The Effects of Service Sourcing on Perceived Value Proposition under Different Levels of Customer Involvement', Industrial Marketing Management, vol. 54, pp. 116 - 128, http://dx.doi.org/10.1016/j.indmarman.2015.12.003
Yu K; Cadeaux J; Luo N, 2015, 'Operational flexibility: Review and meta-analysis', International Journal of Production Economics, vol. 169, pp. 190 - 202, http://dx.doi.org/10.1016/j.ijpe.2015.07.035
Cadeaux JM; Arli D, 2014, 'Drivers of Corporate Community Involvement and Challenges in Measuring Its Impact', Social Responsibility Journal, vol. 10, pp. 161 - 183, http://dx.doi.org/10.1108/SRJ-10-2012-0116
Cadeaux J; Yee L, 2013, 'Performance effects of category assortment and stock allocation decisions for a cash-and-carry wholesaler', The International Review of Retail, Distribution and Consumer Research, vol. 23, pp. 537 - 552, http://dx.doi.org/10.1080/09593969.2013.835741
Yu K; Cadeaux JM, 2013, 'Distribution Channel Network and Relational Performance: The Intervening Mechanism of Adaptive Distribution Flexibility', Decision Sciences, vol. 44, pp. 915 - 950, http://dx.doi.org/10.1111/deci.12040
Cadeaux JM; Dubelaar C, 2012, 'Market environment, assortment policy, and performance of small retailers', Australasian Marketing Journal, vol. 20, pp. 250 - 259, http://dx.doi.org/10.1016/j.ausmj.2012.05.013
Cadeaux JM; Ng A, 2012, 'Environmental uncertainty and forward integration in marketing: theory and meta-analysis', European Journal of Marketing, vol. 46, pp. 5 - 30, http://dx.doi.org/10.1108/03090561211189202
Yu K; Cadeaux JM; Song H, 2012, 'Alternative forms of fit in distribution flexibility strategies', International Journal of Operations and Production Management, vol. 32, pp. 1199 - 1227, http://dx.doi.org/10.1108/01443571211274521
Tan LP; Cadeaux JM, 2012, 'Intra-category competition, entry probability and private label share. Evidence from organic food retailing in Australia.', Asia Pacific Journal of Marketing and Logistics, vol. 24, pp. 414 - 432, http://dx.doi.org/10.1108/13555851211237894
Tan LP; Cadeaux JM, 2011, 'Brand and stock-keeping-unit (SKU) assortments, assortment changes and category sales', International Review of Retail Distribution and Consumer Research, vol. 21, pp. 161 - 185, http://dx.doi.org/10.1080/09593969.2011.562682
Chun D; Cadeaux JM, 2010, 'How Supplier Category Management Policy Influences Category Sales Performance', Asia Pacific Journal of Marketing and Logistics, vol. 22, pp. 222 - 231, http://dx.doi.org/10.1108/13555851011026962
Connell RB; Zalan T; Cadeaux JM, 2008, 'Consultants as the Players, Bankers as the House: Gaining Competitive Advantage in Merger and Acquisition Advisory Services', International Journal of Financial Services Management, vol. 3, pp. 295 - 309, http://dx.doi.org/10.1504/ijfsm.2008.022554
Cadeaux JM, 2008, 'Transition Strategies between Product Space and Service Time: User Assets, Search Characteristics and Co-production.', Journal of Strategic Marketing, vol. 16, pp. 75 - 87, http://dx.doi.org/10.1080/09652540701833771
Gupta S; Cadeaux JM; Dubelaar C, 2006, 'Uncovering multiple champion roles in implementing new-technology ventures', Journal of Business Research, vol. 59, pp. 549 - 563, http://dx.doi.org/10.1016/j.jbusres.2006.01.003
Cadeaux JM; Gupta S; Woodside AG, 2005, 'Mapping network champion behavior in B2B electronic venturing', Industrial Marketing Management, vol. 34, pp. 495 - 503, http://dx.doi.org/10.1016/j.indmarman.2004.10.006
Cadeaux JM; Gupta S; Woodside AG, 2004, 'Diffusion Process Models and Strategic Performance Theory for a New B2B Electronic Venture', Journal of Business and Industrial Marketing, vol. 19, pp. 23 - 38, http://dx.doi.org/10.1108/08858620410516718
Cadeaux JM, 2000, 'Market mechanisms and the external benefits of consumption', Journal of Macromarketing,, vol. 20, pp. 11 - 22, http://dx.doi.org/10.1177/0276146700201002
Cadeaux JM, 1999, 'Category size and assortment in US macro supermarkets', International Review of Retail Distribution and Consumer Research, vol. 9, pp. 367 - 377, http://dx.doi.org/10.1080/095939699342471
Cadeaux JM, 1997, 'A closer look at the interface between the product lines of manufacturers and the assortments of retailers', International Journal of Retail and Distribution Management, vol. 25, pp. 197 - 203, http://dx.doi.org/10.1108/09590559710175944
Cadeaux JM, 1997, 'Counter revolutionary forces in the information revolution: entrepreneurial action, information intensity and market transformation', European Journal of Marketing, vol. 31, pp. 768 - 785, http://dx.doi.org/10.1108/03090569710190523
Cadeaux JM, 1997, 'Channel network structure and the product assortment function', Journal of Marketing Channels, vol. 6, pp. 17 - 33, http://dx.doi.org/10.1300/j049v06n02_02
Cadeaux JM, 1995, 'Alternative marketing strategies for spillover benefits: Horizontal cooperative promotion, matching and price bundling', Journal of Nonprofit and Public Sector Marketing, vol. 2, pp. 3 - 14, http://dx.doi.org/10.1080/J054v02n04_02
Cadeaux JM, 1995, 'Alternative Marketing Strategies for Spillover Benefits:', Journal of Nonprofit & Public Sector Marketing, vol. 2, pp. 3 - 14, http://dx.doi.org/10.1300/J054v02n04_02
Cadeaux JM, 1994, 'Flexibility and performance of branch store stock plans for a manufacturer's product line', Journal of Business Research, vol. 29, pp. 207 - 218, http://dx.doi.org/10.1016/0148-2963(94)90005-1
Cadeaux JM, 1992, 'Industry Product Volatility and Retailer Assortments', Journal of Macromarketing, vol. 12, pp. 28 - 37, http://dx.doi.org/10.1177/027614679201200204

Book Chapters

Cadeaux JM, 2015, 'The Effects of Stability, Diversity, and Density on Relationship Flexibility in an International Retail Supply Network: A Proposed Theory and Research Hypotheses', in Zou S; Xu H; Shi LH (ed.), Entrepreneurship in International Marketing Advances in International Marketing, Volume 25, edn. Advances in International Marketing, Emerald Group Publishing Limited, pp. 307 - 320, http://dx.doi.org/10.1108/S1474-797920140000025014

Conference Papers

Cadeaux J; Luu N; Ngo LV, 2017, 'The dark side of formal and informal governance', in The dark side of formal and informal governance, 2017 European Marketing Academy Conference (EMAC), Groningen, Netherlands, presented at 2017 European Marketing Academy Conference (EMAC), Groningen, Netherlands, -
Luu N; Cadeaux J; Ngo LV, 2015, 'The dark side of customer participation', in The dark side of customer participation, ANZMAC 2015, Sydney, presented at ANZMAC 2015, Sydney, -
Nguyen H; Ngo LV; Cadeaux J; Luu N, 2014, 'Effects of customer participation, customer-company identification on word-of-mouth: a HLM approach', in Effects of customer participation, customer-company identification on word-of-mouth: a HLM approach, ANZMAC 2014, Brisbane, Australia, presented at ANZMAC 2014, Brisbane, Australia, -
Luu N; Cadeaux J; Ngo LV, 2013, 'Key determinants of relationship value gap: a conceptual framework', in Key determinants of relationship value gap: a conceptual framework, ANZMAC 2013, Auckland, New Zealand, presented at ANZMAC 2013, Auckland, New Zealand, -
Cadeaux JM; Arli D, 2011, 'Positioning of HIV/Aids Prevention Products and Services in a Developing Country', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA, 01 November 2011, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Arli,%20Denni%20Paper%20134.pdf
Yu K; Cadeaux JM; Song H, 2010, 'Fit as matching in distribution flexibility strategies: An exploratory multiple case study', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
Arli D; Cadeaux JM; Zappala G, 2010, 'Exploring Patterns of Corporate Community Involvement on Social Impact Measurement', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 9, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
Cadeaux JM, 2008, 'Perceptions and Satisfaction with Retail Category Assortments: The Effects of Product Variety, Brand Variety and Price Range', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
Cadeaux JM; Tan LP, 2008, 'Category Attractiveness for Organic Private Label SKUs', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
Cadeaux JM; Tan LP, 2007, 'Retail Assortment Variation and Sales: A Cross-Category Analysis', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
Tan LP; Cadeaux JM, 2006, 'Private Labels Beyond Convenience Consumer Goods: The Case of Organic Foods Retailing in Australia.', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006
Tan LP; Cadeaux JM, 2005, 'Category Potential, National Brand Competition and Private Label Share in the Australian Grocery Industry.', in ANZMAC 2005 Conference, ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
Cadeaux JM; NG K, 2004, 'Channel Structure: Transaction Cost or Structural Contingency Theory?', in ANZMAC 2005 Conference, Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004
Cadeaux JM; Tan LP, 2004, 'Determinants of Store Brand Share: The Role of Distribution', in ANZMAC 2005 Conference, Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004
Cadeaux JM; Gupta S, 2003, 'How physical infrastructure might moderate innovation and organizational structure and affect economic growth in developing nations.', in Journal of Macromarketing,, 28th Annual Macromarketing Conference 2003, Connecticut, USA, presented at 28th Annual Macromarketing Conference 2003, Connecticut, USA, 11 August 2004 - 14 August 2004
Cadeaux JM; Gupta S, 2003, 'Creating start-up ventures: A conceptual approach.', in 3rd International Conference on Electronic Business (ICEB 2003), 3rd International Conference on Electronic Business (ICEB 2003), Singapore, presented at 3rd International Conference on Electronic Business (ICEB 2003), Singapore, 09 December 2003 - 13 December 2003
Cadeaux JM; Yee L, 2003, 'Category assortments, stock levels and margins: A partial replication and extension of a retail model into a wholesale context.', in ANZMAC 2003 Conference, ANZMAC 2003 Conference, Adelaide, South Australia, presented at ANZMAC 2003 Conference, Adelaide, South Australia, 01 December 2003 - 03 December 2003
Cadeaux JM; Gupta S; Woodside AG; Dubelaar C, 2002, 'Operationalizing the New B2B Electronic Venture Diffusion Process: Designing and Implementing Bizmarket.Com', in AMA Educators` Conference, AMA Educators` Conference, presented at AMA Educators` Conference, 03 August 2002 - 06 August 2002
Cadeaux JM; Gupta S, 2001, 'B2B Electronic Marketplaces and the Competitive Advantage of Developing Nations', in Annual Macromarketing Conference, Globalization and Equity, Annual Macromarketing Conference, Globalization and Equity, The College of William & Mary, Williamsburg, VA, USA, presented at Annual Macromarketing Conference, Globalization and Equity, The College of William & Mary, Williamsburg, VA, USA, 07 August 2001 - 10 August 2001
Cadeaux JM; Gupta S, 2001, 'New Venture B2B e-Market in a Business Network: Competitive Advantage - A Conceptual Framework', in Dholakia RR; Kolbe LM; Venkatesh A; Zoche P (eds.), Conference on Telecommunications and Information Markets 2001, Conference on Telecommunications and Information Markets 2001, Karlsruge, Germany, pp. 1 - 13, presented at Conference on Telecommunications and Information Markets 2001, Karlsruge, Germany, 18 July 2001 - 20 July 2001
Webster CM; Cadeaux JM, 2000, 'Applying social network analysis to relationship marketing', in Visionary marketing for the 21st Century: Facing the challenge, Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000
Cadeaux JM, 2000, 'Sliding between service time and product space: Entrepreneurial marketing and complementary user assets', in Workman JP; Perreault WD (ed.), 2000 AMA WINTER EDUCATORS' CONFERENCE - MARKETING THEORY AND APPLICATIONS, AMER MARKETING ASSOC, SAN ANTONIO, TX, pp. 310 - 316, presented at Winter Educators Conference of the American-Marketing-Association, SAN ANTONIO, TX, 05 February 2000 - 08 February 2000, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000177659400043&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a
Cadeaux JM, 1998, 'A brief critique of the situational appropriateness of consumer relationship marketing as a marketing strategy.', in Gray BJ; Deans KR (ed.), ANZMAC 1998 Conference, ANZMAC 1998 Conference, Dunedin, New Zealand, pp. 263 - 269, presented at ANZMAC 1998 Conference, Dunedin, New Zealand, 30 November 1998 - 02 December 1998
Cadeaux JM, 1998, 'Product contingencies and the locus of entrepreneurial knowledge in marketing channel networks', in Ford JB; Honeycutt ED (ed.), Annual Conference of the Academy of Marketing Science, Academy of Marketing Science, Norfolk, Virginia, pp. 91 - ?, presented at Annual Conference of the Academy of Marketing Science, Norfolk, Virginia, 28 May 1998 - 31 May 1998
Cadeaux JM, 1998, 'External benefits, market mechanisms and non-traditional policy options', in Andreasen A; Simonson A; Craig Smith N (eds.), Marketing and Public Policy Conference 1998, Marketing and Public Policy Conference 1998, Arlington, Virginia, USA, pp. 30 - 31, presented at Marketing and Public Policy Conference 1998, Arlington, Virginia, USA, 01 January 1998
Cadeaux JM, 1997, 'Distribution status, brand availability and market share', in 9th International Conference on Research in the Distributive Trades, 9th International Conference on Research in the Distributive Trades, Katholiefe Universiteit Leuven, Leuven, Belgium, pp. 8 - 15, presented at 9th International Conference on Research in the Distributive Trades, Katholiefe Universiteit Leuven, Leuven, Belgium, 17 July 1997 - 19 July 1997
Cadeaux JM, 1996, 'Business networks and assortment matching', in Droge C; Calantone R (ed.), 1996 AMA EDUCATORS' PROCEEDINGS, VOL 7 - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING, AMER MARKETING ASSOC, SAN DIEGO, CA, pp. 287 - 288, presented at 1996 AMA Summer Educators Conference on Integration in Marketing, SAN DIEGO, CA, 03 August 1996 - 06 August 1996, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1996BG46P00082&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a

Jack Cadeaux

Professor, Head of School

Selected Publications

Journal Articles

Book Chapters

Conference Papers

Current Courses Taught

Memberships - Editorial Boards