Jake An

Research Student

School of Marketing - BCom Hons (Marketing), UNSW

About Jake

Thesis title

  • Prosocial motivation in service consumer behaviour​


  • Associate Professor Liem Ngo​


  • An, T. J., Ngo, L. & Chylinski, M. (2015). Feeling delightful” versus “feeling connected”: why service firms should stop focusing on delighting customers, and start befriending them. In European Marketing Academy Conference (EMAC 2015), Leuven, Belgium
  • An, T. J., Ngo, L. & Chylinski, M. (2015). The effects of customer participation and customer-to-customer interaction on affective, motivational and cognitive service experience. In Summer Marketing Educators’ Conference (Summer AMA 2015), Chicago, USA
  • Nguyen-Lisovich, M., An, T. J. & Ngo, L.V. (2015). Personal traits of practicing entrepreneurs and aspiring future entrepreneurs in Vietnam: an empirical study, In Australian and New Zealand Marketing Academy Conference (ANZMAC 2015), Sydney, Australia
  • ​An, J. and Ngo, L.V. 2013. Enhancing Customers Intrinsic and Prosocial Motivations in Professional Services Context, ANZMAC 2013, Auckland, New Zealand

Research interests

  • Customer motivation and emotion
  • Entrepreneurial marketing
  • Marketing strategy

Research grants

  • 2014-2016: Australian Postgraduate Award (APA) plus UNSW Australia Business School faculty top-up award
  • 2013: $3,000 UNSW ​Business School Lab Small Project Grants (SPG)

Media releases