About Kyung Jin
Kyung Jin Lim has an academic background in statistics and marketing. She has completed her doctoral studies at the University of North Carolina at Chapel Hill. Her primary research interest focuses on studying socially responsible corporate initiatives and their implications for firms, consumers, and social welfare. In particular, she examines the effects of internal and external environmental approaches on firm profitability, consumer response, and the environment. She is interested in understanding how consumers differentially react to specific approaches, how firms can manage their portfolio of green initiatives, and the resulting effects on society and the environment.