Liem Viet Ngo

Associate Professor

School of Marketing - PhD, Marketing, University of Newcastle, Australia | MBA, Management of Technology, Asian Institute of Technology, Thailand | BE, Chemical Engineering, HoChiMinh City University of Technology, Vietnam


Liem Viet Ngo is Associate Professor of Marketing at UNSW Business School, University of New South Wales.

Liem’s research focuses on resources and capabilities management in relation to marketing, innovation, and entrepreneurship in cross-cultural contexts with particular focus on the Asia-Pacific region. He is currently leading several projects on customer engagement, interdependency between brand and innovation management, mindfulness at work, mindful marketing, integrating skunk works and innovative individuals for radical innovation, innovations in business models and temporary advantages, and entrepreneurship in emerging economies.

Liem’s teaching interests revolve around brand management, digital marketing, and marketing communication and promotion.

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About Liem Viet

Before joining UNSW, Liem Viet Ngo was a Lecturer in marketing at the University of Newcastle, where he was also the Program Convenor of the Master of Marketing Program. He started his academic career as a lecturer in management at School of Industrial Management, Ho Chi Minh City University of Technology (HCMUT) from 1994 to 2002. From 1998 to 2000, he led the Small and Medium Enterprises Support Office under the umbrella of United Nations Industrial Development Organization (UNIDO).

Liem also has had extensive experience in management and marketing practices as a marketing and business development manager of the Centre for International Education, Vietnam National University, Ho Chi Minh City and held several management positions in international education programs.

Liem has published in the Journal of Product Innovation Management, British Journal of Management, Industrial Marketing Management, European Journal of Marketing, Psychology & Marketing, Journal of Marketing Management, Journal of Strategic Marketing, Journal of Services Marketing, Australian Journal of Management, Journal of Business Research, among others.

He currently serves on the Editorial Review Board of Industrial Marketing Management and Asia Pacific Journal of Marketing & Logistics. He was a Co-Guest Editor of special issues in Australian Journal of Management and Journal of Brand Management.

Liem’s research contribution is recognised by the 2008 Emerald/EFMD Outstanding Doctoral Research Award and the 2011 Non-professorial Research Achievement Award from UNSW Business School. He served as an assessor for the Australian Research Council (Discovery and Linkage Projects) from 2013 to 2015. In 2010, he was part of a team that won an ARC Discovery Grant of $145,000.