Lisa Sampson

Director of Development at the Melanoma Institute of Australia

BCom, 1983

About Lisa

Lisa Sampson (BCom, ’83) has made a dynamic career of her combined passions of marketing, media and the not-for-profit sector. She has run her own marketing consultancy business and has held senior marketing roles at the Starlight Children's Foundation and the Seven Network.

Lisa is currently the Director of Development at the Melanoma Institute of Australia.

I made my career choice because ...

From the moment I saw the advertisement in my first year as a confused undergrad at University, I knew I wanted to work in the media. It was my dream job in publishing and TV. I yearned for the story telling and wanted to live it. I set out to get the role that would shape my career in media marketing for the next 20 years. I succeeded in getting a job working as a cadet for Australian Consolidated Press sponsored by Mr Packer to study Commerce at night part- time. The day after I commenced at ACP, Qantas called to get me back for a second interview. It wasn’t to be. Qantas reappeared in my life 30 years later when I met and married a Qantas flight attendant, now we travel the world together in our spare time.

 
If I had known then what I know now, I would have ...

Asked my 80 year old neighbour before she died more about her love affair with a famous explorer. I love age-old secrets better than secret recipes for cooking which are overrated. I don’t like cooking anymore. The greatest lesson of my career so far has been 'Never say never and be the best you can be at something great'.

My most impressive achievement is ...

I hate blowing my own trumpet but I guess I would have to say see "my most exhilarating experience". See below.

My most exhilarating experience so far has been ...

Climbing Mount Kilimanjaro with my family this year. We are a tight little family team and everyone has been powering forward since. The view from the top is incredible and the storm which dumped an unexpected metre of snow burying our tents tested our mission. It was the worst storm in 30 years and many went back down. We kept going with the best guide on the Mountain, Charles, a Tanzanian, who in the midst of the blizzard would say "Be Positive Please". It is our family mantra now. It was the snows of Kilimanjaro we had wanted to experience thanks to my mother’s passion for Hemmingway.

My biggest unrealised wish is ...

To work in a very foreign country on a not-for-profit world project.

Others say I am ...

Very creative but I think they are probably all accountants. Granted accountants can be creative too but this tends to land them in jail. I am glad I am not an accountant and that I have a very tolerant, risk adverse accountant.

At the moment I'm inspired by ...

The Queen for staying on message for 50 years. That is a tough one to beat. I would also like her wardrobe allowance and a dresser too. Someone just to lay my clothes out, leave my schedule for the day on a silver Alessi tray next to my cup of tea. I think that is my second biggest unrealised wish.

lisasampson