Mark Uncles

Deputy Dean (Education) and Professor of Marketing

School of Marketing - PhD, University of Bristol | UK BSc (Hons)

  • Bio
  • Publications & Research
  • Teaching & Supervision
  • Engagement
  • Prizes & awards

About Mark

Mark Uncles is Deputy Dean (Education), UNSW Business School. He is responsible for providing strategic direction and operational management of learning and teaching in the Business School. Mark is a member of the Senior Management Team and Business School Executive Committee. His portfolio includes Undergraduate and Postgraduate Coursework Programs, the Student Centre, the Educational Development Unit and Business Careers, eLearning and Indigenous Business Education, International Education and Accreditation. Mark serves on several University committees, including Academic Board and University Academic Quality Committee, and has recently served on Project Boards for the planning of HR Systems, Technology-Enabled Learning & Teaching, and Learning Spaces (chair). He chairs the Business School Education Committee, Assessment Review Group, and Assurance of Learning Group. Mark previously held the position of Deputy Dean (Faculty), with responsibility for overseeing the management of Schools, budget allocations and academic staffing, and Associate Dean for Undergraduate Programs in the Business School.

Mark is a Professor of Marketing, a position he has held since 1996. For the period 1998-2004 he was Head of the School of Marketing, UNSW Business School. His research and teaching interests are in the areas of: brand management (the management of brands, brand performance measurement, employer branding, branding in China); consumer loyalty (repeat-buying and retention, loyalty-building initiatives, savvy consumers, word-of-mouth); retail management (store loyalty patterns, the buying of private labels, retail modelling and analysis, store patronage in China); and marketing science (empirical generalisation and replication in marketing, longitudinal data analysis, the uses of consumer panels, and data analytics).

Mark has taught at all levels of tertiary education including Bachelor courses, Specialist Masters and MBA programs, Doctoral programs, non-degree Certificate courses, Open Executive programs and Company-Specific Executive courses. His more recent teaching activities have included: Understanding Buyer Behaviour, Brand Management, Marketing Communications and Promotions Management, and specialist talks on PhD/Honours courses. He has supervised more than fourteen Doctoral students to completion, as well as supervising the dissertations of MBA, Specialist Masters and Bachelor (Honours) students. He currently supervises three PhD students.

Mark studied at the University of Bristol, gaining a BSc (First Class Honours) and PhD in Geographical Sciences. He spent nine years as a Marketing academic at London Business School, as well as working in the industry-sponsored Centre for Marketing and Communication (with supporters such as Brooke Bond Foods, Elida Gibbs, Grand Metropolitan, H.J.Heinz, Kellogg's, Lever Europe, Mars, Nabisco, Nestle, Procter & Gamble, RHM, Rowntree, SmithKline Beecham, Smiths Crisps, Spillers and United Biscuits). During this period Mark held a six-month visiting position at the AGSM, UNSW Business School and taught on the management tripos at Judge Business School, University of Cambridge. In 2005, he revisited the University of Cambridge, spending a six-month sabbatical at Judge Business School. Prior to being appointed at UNSW, he spent two years as H.J. Heinz Professor of Brand Management at Bradford Management Centre where he served as Director of the Brand Management Research Group and was Acting Head of the Marketing Area.