Priscilla Brice-Weller

Founder, All Together Now

Graduate Certificate Social Impact, 2012

About Priscilla

Priscilla Brice-Weller (Grad Cert Social Impact ’12) gave up a career in investment banking to found All Together Now – an Australian not-for-profit committed to stamping out racism in society.

I made my career choice because...

My first career was in the investment banking sector and I realised that it wasn't for me - I wanted to do something more meaningful.  My second career was in website development. However I realised after doing the Sydney Leadership Program that while making charity websites was fulfilling, it wasn't really getting to the heart of the matter and I didn't feel like I was making an impact on improving society.

So my current career as the Founder and Managing Director of a young human rights organisation All Together Now has been a long time coming. I made the choice to run a not-for-profit organisation for many reasons but the most important one was because I wanted to do something that would create positive and lasting social change.
 
If I had known then what I know now, I would have...

If I had known in my 20s that it's ok to not know what you want to do with your life then I would have been less stressed and depressed. At the time I felt that I had to have my career path sorted by the time I was 30 otherwise I'd never stand a chance at succeeding.  Now I know that's simply not true because a lot of people change direction several times during their career and continue to excel. Tenacity and networking are more important than sticking to a single career path.
 
My most impressive achievement is...

The work that I've done with All Together Now would be my biggest achievement to date. I don't think there's many individuals in Australia that could include "reducing racism" as one of their achievements!  At the moment our "One Parramatta" project would be top of the project list in terms of both effective processes and outcomes. The project is still underway but is showing early signs of success in changing the way people relate to people from other cultures according to the qualitative and quantitative data we've been collecting.  I rate it as my most impressive achievement because I designed this program from scratch, successfully applied for funding, and am managing to juggle the pressures and expectations of multiple and diverse stakeholders. So in terms of overcoming personal challenges this one tops the list for me.
 
My most exhilarating experience so far has been...

My most exhilarating career experience so far was when our organisation All Together Now won our first government grant.  By the time I received the offer letter, I had put in two years of difficult and lonely work setting up All Together Now, and could not afford to pay myself a cent during that time. Winning this grant meant that All Together Now could make an impact on racism within a community, show that we have what it takes to be a successful not-for-profit, and I could be paid one day a week for running a project that I designed from scratch. So it was exciting both from a business and personal perspective!
 
My biggest unrealised wish is...

That All Together Now will become financially sustainable!
 
Others say I am...

Courageous to tackle a problem like racism head-on, and to do it for little pay and with few resources at my disposal.  I don't see my work as doing something brave though, I see it as doing something necessary. When I was working on the business plan for All Together Now three years ago and doing a competitive analysis, it appeared there was an unmet social need that was begging to be addressed in Australia. The landscape has changed a little since then but All Together Now's work remains essential.
 
At the moment I'm inspired by...

I'm currently inspired by Charity: Water and have been since I found out about their work three or four years ago. They have a very simple proposition which they manage to communicate very clearly and effectively, their funding model is novel and they continue to attract new supporters. These things together sound really basic but I know now from experience how difficult it is to pull it off! Ultimately, because they're getting the process right it means they're achieving a big social impact.

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