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Roger Layton

Professor

School of Marketing - AM, MeC, Sydney | FAIM | Emeritus Professor

Journal Articles

Domegan C; McHugh P; Devaney M; Duane S; Hogan M; Broome BJ; Layton RA; Joyce J; Mazzonetto M; Piwowarczyk J, 2016, 'Systems-thinking social marketing: conceptual extensions and empirical investigations' Journal of Marketing Management, vol. 32, pp. 1123 - 1144, http://dx.doi.org/10.1080/0267257X.2016.1183697
Layton RA, 2016, 'There could be more to marketing than you might have thought! An invited paper, by Professor Roger Layton' Australasian Marketing Journal, vol. 24, pp. 2 - 7, http://dx.doi.org/10.1016/j.ausmj.2016.02.001
Layton RA, 2015, 'Formation, Growth, and Adaptive Change in Marketing Systems' Journal of Macromarketing, vol. 35, pp. 302 - 319, http://dx.doi.org/10.1177/0276146714550314
Layton RA; Duan Z, 2015, 'Diversity in Marketing System Assortments' Journal of Macromarketing, vol. 35, pp. 320 - 333, http://dx.doi.org/10.1177/0276146714536734
Layton R, 2015, 'Marketing, marketing systems, and the framing of marketing history' Journal of Historical Research in Marketing, vol. 7, pp. 549 - 572, http://dx.doi.org/10.1108/JHRM-02-2015-0008
Layton RA, 2012, 'Marketing - As it once was, and, perhaps, might one day be!' Australasian Marketing Journal, vol. 20, pp. 207 - 210, http://dx.doi.org/10.1016/j.ausmj.2012.05.009
Meng J; Layton RA, 2011, 'Understanding managers' marketing strategy choice in a collaborative competition industry' European Business Review, vol. 23, pp. 477 - 501, http://dx.doi.org/10.1108/09555341111158128
Layton RA, 2011, 'Towards a theory of marketing systems' European Journal of Marketing, vol. 45, pp. 259 - 276, http://dx.doi.org/10.1108/03090561111095694
Layton RA, 2011, 'Marketing: is management all that there is?' Journal of Historical Research in Marketing, vol. 3, pp. 194 - 213, http://dx.doi.org/10.1108/17557501111132145
Layton RA, 2011, 'Remembering Don Dixon' Journal of Historical Research in Marketing, vol. 3, pp. 108 - 110, http://dx.doi.org/10.1108/17557501111102454
Layton RA, 2009, 'On economic growth, marketing systems and the quality of life.' Journal of Macromarketing,, vol. 29, pp. 349 - 362, http://dx.doi.org/10.1177/0276146709345108
Layton RA, 2008, 'The Search for a Dominant Logic' Journal of Macromarketing, vol. 28, pp. 215 - 227, http://dx.doi.org/10.1177/0276146708320451
Layton RA, 2007, 'Marketing Systems A Core Macromarketing Concept' Journal of Macromarketing, vol. 27, pp. 227 - 242, http://dx.doi.org/10.1177/0276146707302836
Layton RA; Grossbart S, 2006, 'Macromarketing: Past, Present, and Possible Future' Journal of Macromarketing, vol. 26, pp. 193 - 213, http://dx.doi.org/10.1177/0276146706294026
Layton RA; Luk S, 2004, 'Service Skills and Service Quality: An Empirical Analysis' Journal of Human Resources in Hospitality and Tourism, vol. 3, pp. 33 - 60, http://dx.doi.org/10.1300/j171v03n02_02
Luk ST-K; Layton R, 2004, 'Managing both Outcome and Process Quality is Critical to Quality of Hotel Service' Total Quality Management & Business Excellence, vol. 15, pp. 259 - 278, http://dx.doi.org/10.1080/1478336042000183415
Layton RA, 1991, 'Structure and Dynamics in Tirade Flows Models' Journal of Macromarketing, vol. 11, pp. 56 - 71, http://dx.doi.org/10.1177/027614679101100207
Keown CF; Jacobs LW; Layton RA; Kim JB, 1990, 'A cross-national survey of attitudes toward marketing's role in society' Journal of International Consumer Marketing, vol. 2, pp. 37 - 55, http://dx.doi.org/10.1300/J046v02n04_03
Layton RA, 1989, 'Measures of Structural Change in Macromarketing Systems' Journal of Macromarketing, vol. 9, pp. 5 - 15, http://dx.doi.org/10.1177/027614678900900102
Layton RA, 1984, 'Trade Flows in Australia, 1974-75: An Assessment of Structural Change' Journal of Macromarketing, vol. 4, pp. 62 - 73, http://dx.doi.org/10.1177/027614678400400107
Layton RA, 1981, 'Trade Flows in Macromarketing Systems: Part II Transforming Input-Output Tables into Trade Flow Tables' Journal of Macromarketing, vol. 1, pp. 48 - 55, http://dx.doi.org/10.1177/027614678100100207
Layton RA, 1981, 'Trade Flows in Macromarketing Systems' Journal of Macromarketing, vol. 1, pp. 35 - 48, http://dx.doi.org/10.1177/027614678100100108
Layton RA, 1981, 'Modelling Trade Flows in a Developing Region' Journal of Macromarketing, vol. 1, pp. 78 - 78, http://dx.doi.org/10.1177/027614678100100241

Book Chapters

Layton RA, 2014, 'Jerry Wind: The Global Marketing Scholar' in Legends of Marketing: Yoram (jerry) Wind, Sage Publications, UK
Layton RA, 2011, 'Framing the Competitive Process - Is Industry the Only or "Natural" Context?' in Sheth JN (ed.), Legends in Marketing: Shelby Hunt, SAGE Publications Pvt. Limited, pp. 276 - 285
Layton RA, 2009, 'Marketing Systems, Macromarketing and the Quality of Life.' in Maclauran P; Saran M; Stern B; Tadajewski M (ed.), Sage Handbook of Marketing Theory, edn. Original, Sage, Riverside, USA, pp. 414 - 442
Layton RA, 2009, 'Marketing systems, macromarketing and the quality of life' in The SAGE Handbook of Marketing Theory, pp. 415 - 442
Layton RA, 2007, 'The search for a dominant logic: a macromarketing perspective' in Macromarketing and Development: Building Bridges and Forging Alliances, edn. Original, pp. 459 - 470

Conference Papers

Layton AM RA; Duffy S, (eds.), 2013, 'How do marketing systems respond to constraints? An exploration of sustainability as a barrier to growth within the tourist marketing system of Ningaloo Marine Park, Western Australia.' in Proceedings of the 38th Annual Macromarketing Conference, 38th Annual Macromarketing Conference, Toronto, Canada, pp. 18 - 26, presented at 38th Annual Macromarketing Conference, Toronto, Canada, 04 - 07 June 2013
Layton AM RA, (eds.), 2013, 'Growth and adaptation in marketing systems.' in Proceedings of the 38th Annual Macromarketing Conference, 38th Annual Macromarketing Conference, Toronto, Canada, pp. 27 - 31, presented at 38th Annual Macromarketing Conference, Toronto, Canada, 04 - 07 June 2013
Tjiptono F; Craig-Lees MA; Layton RA, 2006, 'Understanding Brand Longevity.' in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 - 06 December 2006
Layton M; Layton RA; Wooliscroft B, 2006, 'Macromarketing - the future of marketing?' in Macromarketing 2006 Conference, Macromarketing 2006 Conference, Queenstown, New Zealand, presented at Macromarketing 2006 Conference, Queenstown, New Zealand, 05 - 08 June 2006
Layton RA, 2006, 'What are marketing systems, and, any way, does it matter?' in Macromarketing 2006 Conference, Macromarketing 2006 Conference, Queenstown, New Zealand, presented at Macromarketing 2006 Conference, Queenstown, New Zealand, 05 - 08 June 2006
Layton RA, 2005, 'History of macromarketing' in History of macromarketing, Macromarketing Conference,, St Petersburg, Florida, presented at Macromarketing Conference,, St Petersburg, Florida, 01 January 2005
Chen S; Layton RA, 2003, 'Market orientation and Guanxi in Chinese business enterprises - substitutes or complements?' in ANZMAC 2003 Conference, ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 - 03 December 2003