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Roger Layton

Emeritus Professor

School of Marketing - AM, MeC, Sydney | FAIM

Journal Articles

Layton R, 2019, 'Marketing Systems – Looking Backward, Sizing up and Thinking Ahead', Journal of Macromarketing, vol. 39, pp. 208 - 224, http://dx.doi.org/10.1177/0276146718823897
Layton R; Duffy S, 2018, 'Path Dependency in Marketing Systems: Where History Matters and the Future Casts a Shadow', Journal of Macromarketing, vol. 38, pp. 400 - 414, http://dx.doi.org/10.1177/0276146718787012
Duffy S; Layton R; Dwyer L, 2017, 'When the Commons call “Enough”, Does Marketing Have an Answer?', Journal of Macromarketing, vol. 37, pp. 268 - 285, http://dx.doi.org/10.1177/0276146717710703
Layton R, 2017, 'Can Macromarketing Learn from 40,000 Years of History?', Journal of Macromarketing, vol. 37, pp. 334 - 335, http://dx.doi.org/10.1177/0276146717712361
Layton R, 2017, 'My search for meaning in marketing', Journal of Historical Research in Marketing, vol. 9, pp. 217 - 243, http://dx.doi.org/10.1108/JHRM-01-2017-0003
Meng J; Layton R; Huang Y, 2016, 'Why do some consumers shop in this pharmacy? A cross-check of vulnerable characteristics and store types', Journal of Retailing and Consumer Services, vol. 30, pp. 116 - 130, http://dx.doi.org/10.1016/j.jretconser.2016.01.015
Domegan C; McHugh P; Devaney M; Duane S; Hogan M; Broome BJ; Layton RA; Joyce J; Mazzonetto M; Piwowarczyk J, 2016, 'Systems-thinking social marketing: conceptual extensions and empirical investigations', Journal of Marketing Management, vol. 32, pp. 1123 - 1144, http://dx.doi.org/10.1080/0267257X.2016.1183697
Layton RA, 2016, 'There could be more to marketing than you might have thought! An invited paper, by Professor Roger Layton', Australasian Marketing Journal, vol. 24, pp. 2 - 7, http://dx.doi.org/10.1016/j.ausmj.2016.02.001
Layton RA, 2016, 'The Accidental Scholar', JOURNAL OF BUSINESS-TO-BUSINESS MARKETING, vol. 23, pp. 81 - 84, http://dx.doi.org/10.1080/1051712X.2016.1148457
Layton R, 2016, 'Reframing marketing as a social science: A look back at the Special Session in Dublin', Australasian Marketing Journal, vol. 24, pp. 241 - 243, http://dx.doi.org/10.1016/j.ausmj.2016.08.003
Layton RA, 2015, 'Formation, Growth, and Adaptive Change in Marketing Systems', Journal of Macromarketing, vol. 35, pp. 302 - 319, http://dx.doi.org/10.1177/0276146714550314
Layton RA; Duan Z, 2015, 'Diversity in Marketing System Assortments', Journal of Macromarketing, vol. 35, pp. 320 - 333, http://dx.doi.org/10.1177/0276146714536734
Layton R, 2015, 'Marketing, marketing systems, and the framing of marketing history', Journal of Historical Research in Marketing, vol. 7, pp. 549 - 572, http://dx.doi.org/10.1108/JHRM-02-2015-0008
Layton R, 2012, 'Marketing - As it once was, and, perhaps, might one day be!', Australasian Marketing Journal, vol. 20, pp. 207 - 210, http://dx.doi.org/10.1016/j.ausmj.2012.05.009
Haase M; Kleinaltenkamp M; Layton R; Nill A; Pels J, 2012, 'Sustainable Development of Markets and Marketing Systems in a Globalized World', Journal of Macromarketing, vol. 32, pp. 155, http://dx.doi.org/10.1177/0276146712438246
Meng J; Layton RA, 2011, 'Understanding managers' marketing strategy choice in a collaborative competition industry', European Business Review, vol. 23, pp. 477 - 501, http://dx.doi.org/10.1108/09555341111158128
Layton RA, 2011, 'Towards a theory of marketing systems', European Journal of Marketing, vol. 45, pp. 259 - 276, http://dx.doi.org/10.1108/03090561111095694
Layton RA, 2011, 'Marketing: is management all that there is?', Journal of Historical Research in Marketing, vol. 3, pp. 194 - 213, http://dx.doi.org/10.1108/17557501111132145
Layton RA, 2011, 'Remembering Don Dixon', Journal of Historical Research in Marketing, vol. 3, pp. 108 - 110, http://dx.doi.org/10.1108/17557501111102454
Layton RA, 2009, 'On Economic Growth, Marketing Systems, and the Quality of Life', JOURNAL OF MACROMARKETING, vol. 29, pp. 349 - 362, http://dx.doi.org/10.1177/0276146709345108
Layton RA, 2008, 'The Search for a Dominant Logic', Journal of Macromarketing, vol. 28, pp. 215 - 227, http://dx.doi.org/10.1177/0276146708320451
Layton RA, 2007, 'Marketing Systems—A Core Macromarketing Concept', Journal of Macromarketing, vol. 27, pp. 227 - 242, http://dx.doi.org/10.1177/0276146707302836
Layton RA; Grossbart S, 2006, 'Macromarketing: Past, Present, and Possible Future', Journal of Macromarketing, vol. 26, pp. 193 - 213, http://dx.doi.org/10.1177/0276146706294026
Luk ST-K; Layton R, 2004, 'Managing both Outcome and Process Quality is Critical to Quality of Hotel Service', Total Quality Management & Business Excellence, vol. 15, pp. 259 - 278, http://dx.doi.org/10.1080/1478336042000183415
Luk ST K; Layton R, 2004, 'Service skills and service quality: An empirical analysis', Journal of Human Resources in Hospitality and Tourism, vol. 3, pp. 33 - 60, http://dx.doi.org/10.1300/J171v03n02_02
Luk ST K; Layton R, 2002, 'Perception gaps in customer expectations: Managers versus service providers and customers', Service Industries Journal, vol. 22, pp. 109 - 128, http://dx.doi.org/10.1080/714005073
Layton R, 1997, 'Reviews and Communications: Development, geography, and economic theory', Journal of Macromarketing, vol. 17, pp. 141 - 144, http://dx.doi.org/10.1177/027614679701700117
Layton RA, 1991, 'Structure and Dynamics in Tirade Flows Models', Journal of Macromarketing, vol. 11, pp. 56 - 71, http://dx.doi.org/10.1177/027614679101100207
Keown CF; Jacobs LW; Layton RA; Kim JB, 1990, 'A cross-national survey of attitudes toward marketing's role in society', Journal of International Consumer Marketing, vol. 2, pp. 37 - 55, http://dx.doi.org/10.1300/J046v02n04_03
Layton RA, 1989, 'Measures of Structural Change in Macromarketing Systems', Journal of Macromarketing, vol. 9, pp. 5 - 15, http://dx.doi.org/10.1177/027614678900900102
Layton R, 1985, 'Marketing Systems in Regional Economic Development', Journal of Macromarketing, vol. 5, pp. 42 - 55, http://dx.doi.org/10.1177/027614678500500105
Layton RA, 1984, 'Trade Flows in Australia, 1974-75: An Assessment of Structural Change', Journal of Macromarketing, vol. 4, pp. 62 - 73, http://dx.doi.org/10.1177/027614678400400107
Layton RA, 1981, 'Trade Flows in Macromarketing Systems', Journal of Macromarketing, vol. 1, pp. 48 - 55, http://dx.doi.org/10.1177/027614678100100207
Layton RA, 1981, 'Trade Flows in Macromarketing Systems', Journal of Macromarketing, vol. 1, pp. 35 - 48, http://dx.doi.org/10.1177/027614678100100108
Layton RA, 1981, 'Modelling Trade Flows in a Developing Region', Journal of Macromarketing, vol. 1, pp. 78 - 78, http://dx.doi.org/10.1177/027614678100100241
KIEL GC; LAYTON RA, 1981, 'DIMENSIONS OF CONSUMER INFORMATION SEEKING BEHAVIOR', JOURNAL OF MARKETING RESEARCH, vol. 18, pp. 233 - 239, http://dx.doi.org/10.2307/3150957
LAYTON RA, 1980, 'MANAGEMENT SCIENCE IN THE 1980S', MANAGEMENT SCIENCE, vol. 26, pp. 1189 - 1192, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1980KY66200002&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a

Book Chapters

Duffy S; Layton R; Dwyer L, 2018, 'Whale shark tourism at Ningaloo Reef: Successes, challenges and what’s next?', in Coral Reefs: Tourism, Conservation and Management, pp. 119 - 134, http://dx.doi.org/10.4324/9781315537320
Duffy S; Layton RA, 2017, 'Whale sharks, Ningaloo Reef, Western Australia', in Social Marketing: Rebels with a Cause, Third Edition, pp. 509 - 524, http://dx.doi.org/10.4324/9781315648590
Layton RA, 2014, 'Jerry Wind: The Global Marketing Scholar', in Legends of Marketing: Yoram (jerry) Wind, Sage Publications, UK, http://www.sagepub.in/books/Book243610
Layton RA, 2011, 'Framing the Competitive Process - Is Industry the Only or "Natural" Context?', in Sheth JN (ed.), Legends in Marketing: Shelby Hunt, SAGE Publications Pvt. Limited, pp. 276 - 285
Layton RA, 2009, 'Marketing Systems, Macromarketing and the Quality of Life.', in Maclauran P; Saran M; Stern B; Tadajewski M (ed.), Sage Handbook of Marketing Theory, edn. Original, Sage, Riverside, USA, pp. 414 - 442
Layton RA, 2009, 'Marketing systems, macromarketing and the quality of life', in The SAGE Handbook of Marketing Theory, pp. 415 - 442, http://dx.doi.org/10.4135/9781446222454.n24
Layton RA, 2007, 'The search for a dominant logic: a macromarketing perspective', in Macromarketing and Development: Building Bridges and Forging Alliances, edn. Original, pp. 459 - 470

Conference Papers

Layton AM RA; Duffy S, 2013, 'How do marketing systems respond to constraints? An exploration of sustainability as a barrier to growth within the tourist marketing system of Ningaloo Marine Park, Western Australia.', in Zwick D; Bonsu S (eds.), Proceedings of the 38th Annual Macromarketing Conference, 38th Annual Macromarketing Conference, Toronto, Canada, pp. 18 - 26, presented at 38th Annual Macromarketing Conference, Toronto, Canada, 04 - 07 June 2013
Layton AM RA, 2013, 'Growth and adaptation in marketing systems.', in Zwick D; Bonsu S (eds.), Proceedings of the 38th Annual Macromarketing Conference, 38th Annual Macromarketing Conference, Toronto, Canada, pp. 27 - 31, presented at 38th Annual Macromarketing Conference, Toronto, Canada, 04 - 07 June 2013
Duan Z; Layton RA, 2012, 'The Marketing Effects of the Olympics on Tourism Industry, Displacement, or Resilience: An Assortment Approach Illustrated with Empirical Results from the 2000 Sydney Olympics', in JOURNAL OF MACROMARKETING, SAGE PUBLICATIONS INC, pp. 457 - 457, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000311458600093&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a
Tjiptono F; Craig-Lees MA; Layton RA, 2006, 'Understanding Brand Longevity.', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 - 06 December 2006
Layton M; Layton RA; Wooliscroft B, 2006, 'Macromarketing - the future of marketing?', in Macromarketing 2006 Conference, Macromarketing 2006 Conference, Queenstown, New Zealand, presented at Macromarketing 2006 Conference, Queenstown, New Zealand, 05 - 08 June 2006
Layton RA, 2006, 'What are marketing systems, and, any way, does it matter?', in Macromarketing 2006 Conference, Macromarketing 2006 Conference, Queenstown, New Zealand, presented at Macromarketing 2006 Conference, Queenstown, New Zealand, 05 - 08 June 2006
Layton RA, 2005, 'History of macromarketing', Macromarketing Conference,, St Petersburg, Florida, presented at Macromarketing Conference,, St Petersburg, Florida, 01 January 2005
Chen S; Layton RA, 2003, 'Market orientation and Guanxi in Chinese business enterprises - substitutes or complements?', in ANZMAC 2003 Conference, ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 - 03 December 2003