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Roger Layton
Emeritus Professor
School of Marketing - AM, MeC, Sydney | FAIM
+61 2 93852581
r.layton@unsw.edu.au
Roger_Layton_CV.pdf
Room 3047 Quadrangle building - Ref E15
Bio
Publications & Research
Teaching & Supervision
Grants
Engagement
Prizes & awards
Journal Articles
Layton R, 2019, 'Marketing Systems – Looking Backward, Sizing up and Thinking Ahead',
Journal of Macromarketing
, vol. 39, pp. 208 - 224,
http://dx.doi.org/10.1177/0276146718823897
Layton R; Duffy S, 2018, 'Path Dependency in Marketing Systems: Where History Matters and the Future Casts a Shadow',
Journal of Macromarketing
, vol. 38, pp. 400 - 414,
http://dx.doi.org/10.1177/0276146718787012
Duffy S; Layton R; Dwyer L, 2017, 'When the Commons call “Enough”, Does Marketing Have an Answer?',
Journal of Macromarketing
, vol. 37, pp. 268 - 285,
http://dx.doi.org/10.1177/0276146717710703
Layton R, 2017, 'Can Macromarketing Learn from 40,000 Years of History?',
Journal of Macromarketing
, vol. 37, pp. 334 - 335,
http://dx.doi.org/10.1177/0276146717712361
Layton R, 2017, 'My search for meaning in marketing',
Journal of Historical Research in Marketing
, vol. 9, pp. 217 - 243,
http://dx.doi.org/10.1108/JHRM-01-2017-0003
Meng J; Layton R; Huang Y, 2016, 'Why do some consumers shop in this pharmacy? A cross-check of vulnerable characteristics and store types',
Journal of Retailing and Consumer Services
, vol. 30, pp. 116 - 130,
http://dx.doi.org/10.1016/j.jretconser.2016.01.015
Domegan C; McHugh P; Devaney M; Duane S; Hogan M; Broome BJ; Layton RA; Joyce J; Mazzonetto M; Piwowarczyk J, 2016, 'Systems-thinking social marketing: conceptual extensions and empirical investigations',
Journal of Marketing Management
, vol. 32, pp. 1123 - 1144,
http://dx.doi.org/10.1080/0267257X.2016.1183697
Layton RA, 2016, 'There could be more to marketing than you might have thought! An invited paper, by Professor Roger Layton',
Australasian Marketing Journal
, vol. 24, pp. 2 - 7,
http://dx.doi.org/10.1016/j.ausmj.2016.02.001
Layton RA, 2016, 'The Accidental Scholar',
JOURNAL OF BUSINESS-TO-BUSINESS MARKETING
, vol. 23, pp. 81 - 84,
http://dx.doi.org/10.1080/1051712X.2016.1148457
Layton R, 2016, 'Reframing marketing as a social science: A look back at the Special Session in Dublin',
Australasian Marketing Journal
, vol. 24, pp. 241 - 243,
http://dx.doi.org/10.1016/j.ausmj.2016.08.003
Layton R, 2015, 'Marketing, marketing systems, and the framing of marketing history',
Journal of Historical Research in Marketing
, vol. 7, pp. 549 - 572,
http://dx.doi.org/10.1108/JHRM-02-2015-0008
Layton RA, 2014, 'Formation, Growth, and Adaptive Change in Marketing Systems',
Journal of Macromarketing
, vol. Published online before print September 22, 2014, pp. 302 - 319,
http://dx.doi.org/10.1177/0276146714550314
Layton RA; Duan Z, 2014, 'Diversity in Marketing System Assortments',
Journal of Macromarketing
, vol. 1, pp. 320 - 333,
http://dx.doi.org/10.1177/0276146714536734
Layton R, 2012, 'Marketing - As it once was, and, perhaps, might one day be!',
Australasian Marketing Journal
, vol. 20, pp. 207 - 210,
http://dx.doi.org/10.1016/j.ausmj.2012.05.009
Haase M; Kleinaltenkamp M; Layton R; Nill A; Pels J, 2012, 'Sustainable Development of Markets and Marketing Systems in a Globalized World',
Journal of Macromarketing
, vol. 32, pp. 155,
http://dx.doi.org/10.1177/0276146712438246
Meng J; Layton RA, 2011, 'Understanding managers' marketing strategy choice in a collaborative competition industry',
European Business Review
, vol. 23, pp. 477 - 501,
http://dx.doi.org/10.1108/09555341111158128
Layton RA, 2011, 'Towards a theory of marketing systems',
European Journal of Marketing
, vol. 45, pp. 259 - 276,
http://dx.doi.org/10.1108/03090561111095694
Layton RA, 2011, 'Marketing: is management all that there is?',
Journal of Historical Research in Marketing
, vol. 3, pp. 194 - 213,
http://dx.doi.org/10.1108/17557501111132145
Layton RA, 2011, 'Remembering Don Dixon',
Journal of Historical Research in Marketing
, vol. 3, pp. 108 - 110,
http://dx.doi.org/10.1108/17557501111102454
Layton RA, 2009, 'On economic growth, marketing systems and the quality of life.',
Journal of Macromarketing,
, vol. 29, pp. 349 - 362,
http://dx.doi.org/10.1177/0276146709345108
Layton RA, 2008, 'The Search for a Dominant Logic: A Macromarketing Perspective',
Journal of Macromarketing,
, vol. 28, pp. 215 - 227,
http://dx.doi.org/10.1177/0276146708320451
Layton RA, 2007, 'Marketing systems ¿ a core macromarketing concept¿',
Journal of Macromarketing,
, vol. 27, pp. 227 - 242,
http://dx.doi.org/10.1177/0276146707302836
Layton RA; Grossbart S, 2006, 'Macromarketing: past, present and possible futures',
Journal of Macromarketing,
, vol. Vol 26, pp. 193 - 213,
http://dx.doi.org/10.1177/0276146706294026
Layton RA; Luk S, 2004, 'Managing Both Outcome and Process Quality is Critical to Quality of Hotel Service.',
Total Quality Management and Business Excellence
, vol. 15, pp. 259 - 278,
http://dx.doi.org/10.1080/1478336042000183415
Luk STK; Layton R, 2004, 'Service skills and service quality: An empirical analysis',
Journal of Human Resources in Hospitality and Tourism
, vol. 3, pp. 33 - 60,
http://dx.doi.org/10.1300/J171v03n02_02
Luk STK; Layton R, 2002, 'Perception gaps in customer expectations: Managers versus service providers and customers',
Service Industries Journal
, vol. 22, pp. 109 - 128,
http://dx.doi.org/10.1080/714005073
Layton R, 1997, 'Reviews and Communications: Development, geography, and economic theory',
Journal of Macromarketing
, vol. 17, pp. 141 - 144,
http://dx.doi.org/10.1177/027614679701700117
Layton RA, 1991, 'Structure and Dynamics in Tirade Flows Models',
Journal of Macromarketing
, vol. 11, pp. 56 - 71,
http://dx.doi.org/10.1177/027614679101100207
Keown CF; Jacobs LW; Layton RA; Kim JB, 1990, 'A cross-national survey of attitudes toward marketing's role in society',
Journal of International Consumer Marketing
, vol. 2, pp. 37 - 55,
http://dx.doi.org/10.1300/J046v02n04_03
Layton RA, 1989, 'Measures of Structural Change in Macromarketing Systems',
Journal of Macromarketing
, vol. 9, pp. 5 - 15,
http://dx.doi.org/10.1177/027614678900900102
Layton R, 1985, 'Marketing Systems in Regional Economic Development',
Journal of Macromarketing
, vol. 5, pp. 42 - 55,
http://dx.doi.org/10.1177/027614678500500105
Layton RA, 1984, 'Trade Flows in Australia, 1974-75: An Assessment of Structural Change',
Journal of Macromarketing
, vol. 4, pp. 62 - 73,
http://dx.doi.org/10.1177/027614678400400107
Layton RA, 1981, 'Trade Flows in Macromarketing Systems: Part II Transforming Input-Output Tables into Trade Flow Tables',
Journal of Macromarketing
, vol. 1, pp. 48 - 55,
http://dx.doi.org/10.1177/027614678100100207
Layton RA, 1981, 'Trade Flows in Macromarketing Systems: Part I A Macromodel of Trade Flows',
Journal of Macromarketing
, vol. 1, pp. 35 - 48,
http://dx.doi.org/10.1177/027614678100100108
Layton RA, 1981, 'Modelling trade flows in a developing region',
Journal of Macromarketing
, vol. 1, pp. 78,
http://dx.doi.org/10.1177/027614678100100241
KIEL GC; LAYTON RA, 1981, 'DIMENSIONS OF CONSUMER INFORMATION SEEKING BEHAVIOR',
JOURNAL OF MARKETING RESEARCH
, vol. 18, pp. 233 - 239,
http://dx.doi.org/10.2307/3150957
LAYTON RA, 1980, 'MANAGEMENT SCIENCE IN THE 1980S',
MANAGEMENT SCIENCE
, vol. 26, pp. 1189 - 1192,
http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1980KY66200002&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a
Book Chapters
Duffy S; Layton R; Dwyer L, 2018, 'Whale shark tourism at Ningaloo Reef: Successes, challenges and what’s next?', in
, pp. 119 - 134,
http://dx.doi.org/10.4324/9781315537320
Duffy S; Layton RA, 2017, 'Whale sharks, Ningaloo Reef, Western Australia', in
Social Marketing: Rebels with a Cause, Third Edition
, pp. 509 - 524,
http://dx.doi.org/10.4324/9781315648590
Layton RA, 2014, 'Jerry Wind: The Global Marketing Scholar', in
Legends of Marketing: Yoram (jerry) Wind
, Sage Publications, UK,
http://www.sagepub.in/books/Book243610
Layton RA, 2011, 'Framing the Competitive Process - Is Industry the Only or "Natural" Context?', in Sheth JN (ed.),
Legends in Marketing: Shelby Hunt
, SAGE Publications Pvt. Limited, pp. 276 - 285
Layton RA, 2009, 'Marketing Systems, Macromarketing and the Quality of Life.', in Maclauran P; Saran M; Stern B; Tadajewski M (ed.),
Sage Handbook of Marketing Theory
, edn. Original, Sage, Riverside, USA, pp. 414 - 442
Layton RA, 2009, 'Marketing systems, macromarketing and the quality of life', in
The SAGE Handbook of Marketing Theory
, pp. 415 - 442,
http://dx.doi.org/10.4135/9781446222454.n24
Layton RA, 2007, 'The search for a dominant logic: a macromarketing perspective', in
Macromarketing and Development: Building Bridges and Forging Alliances
, edn. Original, pp. 459 - 470
Conference Papers
Layton AM RA; Duffy S, 2013, 'How do marketing systems respond to constraints? An exploration of sustainability as a barrier to growth within the tourist marketing system of Ningaloo Marine Park, Western Australia.', in Zwick D; Bonsu S (ed.),
Proceedings of the 38th Annual Macromarketing Conference
, 38th Annual Macromarketing Conference, Toronto, Canada, pp. 18 - 26, presented at 38th Annual Macromarketing Conference, Toronto, Canada, 04 June 2013 - 07 June 2013
Layton AM RA, 2013, 'Growth and adaptation in marketing systems.', in Zwick D; Bonsu S (ed.),
Proceedings of the 38th Annual Macromarketing Conference
, 38th Annual Macromarketing Conference, Toronto, Canada, pp. 27 - 31, presented at 38th Annual Macromarketing Conference, Toronto, Canada, 04 June 2013 - 07 June 2013
Duan Z; Layton RA, 2012, 'The Marketing Effects of the Olympics on Tourism Industry, Displacement, or Resilience: An Assortment Approach Illustrated with Empirical Results from the 2000 Sydney Olympics', in
JOURNAL OF MACROMARKETING
, SAGE PUBLICATIONS INC, pp. 457 - 457,
http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000311458600093&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a
Tjiptono F; Craig-Lees MA; Layton RA, 2006, 'Understanding Brand Longevity.', in
ANZMAC 2006 Conference
, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006
Layton M; Layton RA; Wooliscroft B, 2006, 'Macromarketing - the future of marketing?', in
Macromarketing 2006 Conference
, Macromarketing 2006 Conference, Queenstown, New Zealand, presented at Macromarketing 2006 Conference, Queenstown, New Zealand, 05 June 2006 - 08 June 2006
Layton RA, 2006, 'What are marketing systems, and, any way, does it matter?', in
Macromarketing 2006 Conference
, Macromarketing 2006 Conference, Queenstown, New Zealand, presented at Macromarketing 2006 Conference, Queenstown, New Zealand, 05 June 2006 - 08 June 2006
Layton RA, 2005, 'History of macromarketing', in
History of macromarketing
, Macromarketing Conference,, St Petersburg, Florida, presented at Macromarketing Conference,, St Petersburg, Florida, 01 January 2005
Chen S; Layton RA, 2003, 'Market orientation and Guanxi in Chinese business enterprises - substitutes or complements?', in
ANZMAC 2003 Conference
, ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003
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