Siran Zhan is an assistant professor at the School of Management in UNSW Business School. She obtained her PhD from Nanyang Technological University in Singapore. Siran’s research investigates the individual (e.g., identity and cognitive biases) and social (e.g., culture and diversity) factors important to creative and entrepreneurial processes. She asks questions such as 1) How can we manage diversity in order to innovate better? 2) How does culture prevent smart people from innovating? 3) How does thinking in terms of us versus them harm creativity? By answering some of these questions, Siran’s has published her research in premier management and psychology journals such as Journal of Organisational Behaviour and Journal of Cross-Cultural Psychology.