Sumaiya Ahmed

Research Student

School of Marketing - MBus, ANU | BBA, University of Dhaka

About Sumaiya

Thesis title

  • Marketing models in movie marketing

Conference presentations

  • Ahmed, S., Sinha, A. and Reithmuller, S., “Should film producers care? The impact of product placement on film performance”, Marketing Science Conference, Boston, June 2012

Research interests

  • Movie marketing
  • Product placement
  • Endogeneity issues in marketing
  • Advertising