Sunil Mithas

Professor (fixed term, June-July 2019)

School of Information Systems and Technology Management -

  • Bio
  • Publications & Research
  • Teaching & Supervision
  • Grants
  • Engagement
  • Prizes & awards

About Sunil

Sunil Mithas is a Visiting Professor at the UNSW Business School (fractional fixed-term appointment). He is a World Class Scholar and professor with the Muma College of Business's Information Systems and Decision Sciences Department; and the Ralph J. Tyser Professor of Information Systems at the Robert H. Smith School of Business at the University of Maryland (On leave). Mithas has held visiting positions at the University of Mannheim in Germany and in the Graduate School of Management at the University of California, Davis. He earned his PhD from the Ross School of Business at the University of Michigan and an engineering degree from IIT, Roorkee.

He is among top information systems scholars in the world and his interdisciplinary work in information systems, strategy, marketing and operations has appeared in premier business journals. Identified as an MSI Young Scholar by the Marketing Science Institute, Mithas is a frequent speaker at industry events for senior leaders. He is the author of the books "Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age" and "Dancing Elephants and Leaping Jaguars: How to Excel, Innovate, and Transform Your Organization the Tata Way." His papers have won best-paper awards, and have been featured in practice-oriented publications such as MIT Sloan Management Review, Bloomberg, and

Mithas is a Senior Editor of MIS Quarterly, and Production and Operations Management; Department Editor of Management Business Review; and serves on or has served on editorial boards of Information Systems Research, and Journal of Management Information Systems. He has worked on research or consulting assignments with organizations such as A. T. Kearney, Ernst & Young, Johnson & Johnson, the Social Security Administration, and the Tata Group.