Tania Bucic

Associate Professor, Deputy Head of School, Scientia Education Fellow

School of Marketing - PhD, UTS | Grad Cert (University Learning & Teaching), UNSW | BBus, UTS

  • Bio
  • Publications & Research
  • Teaching & Supervision
  • Grants
  • Engagement
  • Prizes & awards

About Tania

Tania’s research focuses on organisational and behavioural innovation, as well as marketing education. Her research appears in the Journal of Business Ethics, Industrial Marketing Management, Journal of Strategic Marketing, Journal of Services Marketing, Australian Journal of Management, Marketing Intelligence and Planning, Journal of Marketing Education, International Journal of Innovation Management, among others. Tania’s research is predominantly applied and attracts close industry collaboration. Having worked with companies such as Fairfax, Flight Centre and McDonald’s, Tania’s work has received media attention in outlets including Marketing Magazine, Australian Financial Review, BOSS Magazine, Sydney Morning Herald, and National Australia Bank Director Magazine.

In recognition of her achievements in education, Tania became a UNSW Scientia Education Fellow in 2017. Her approach to teaching and learning has attracted positive outcomes including student engagement, uplifted results and high satisfaction. She has received peer recognition at faculty, university, national and regional levels with prestigious awards including: the UNSW Vice Chancellor's Award for Teaching Excellence, UNSW Business School Bill Birkett Award for Teaching Excellence, Pearson – ANZMAC Marketing Educator of the Year Award, and the Office of Learning and Teaching, Citation for Outstanding Contribution to Student Learning. Tania has published an introductory Marketing textbook with McGraw Hill, as well as several case studies with Ivey Publishing and which are also distributed by leading global case distributors, Harvard Business Publishing/Harvard Business Review.

At UNSW, Tania is Deputy Head, School of Marketing. Externally, Tania serves the marketing discipline in her role as President of the Australian & New Zealand Marketing Academy (ANZMAC). ANZMAC is the foremost marketing academy in the region, representing marketing academics in Australia, New Zealand, and increasingly, Asia and Europe. Together, the ANZMAC Executive Committee make decisions to best support the community and discipline through a range of strategic initiatives to connect members and encourage the sharing of latest marketing developments.