Tania Bucic

Associate Professor, Deputy Head of School, Scientia Education Fellow

School of Marketing - PhD, UTS | Grad Cert (University Learning & Teaching), UNSW | BBus, UTS

  • Bio
  • Publications & Research
  • Teaching & Supervision
  • Grants
  • Engagement
  • Prizes & awards

About Tania

As a researcher, Tania focuses on organisational and behavioural innovation. Her work appears in the Journal of Business Ethics, Industrial Marketing Management, Journal of Business Research, Journal of Strategic Marketing, Journal of Services Marketing, Australian Journal of Management, Marketing Intelligence and Planning, Journal of Marketing Education, International Journal of Innovation Management, among others. Tania’s research is predominantly applied and attracts close industry collaboration. Having worked with companies such as Fairfax, Flight Centre and McDonald’s, Tania’s work has received media attention in outlets including Marketing Magazine, Australian Financial Review, BOSS Magazine, Sydney Morning Herald, and National Australia Bank Director Magazine.

Tania’s scholarship in education is demonstrated by her publication of journal articles, and introductory Marketing textbook (McGraw Hill) that has achieved market leadership in the Australia & New Zealand region. In addition, her business-focused teaching case studies published with Ivey Publishing and Harvard Business Review, are internationally recognised as leading, with her Best Seller Award in 2019.

As an educator, Tania’s teaching excellence has been recognised with her appointment as a UNSW Scientia Education Fellow from 2017. Her approach to teaching and learning has attracted positive outcomes including student engagement, uplifted results and high satisfaction. Tania has received peer recognition at international, national, and university levels with prestigious awards including: the Marketing Management Association, Master Teacher Award (USA), the Office of Learning and Teaching, Citation for Outstanding Contribution to Student Learning (Aus), Pearson – ANZMAC Marketing Educator of the Year Award (Aus & NZ), UNSW Vice Chancellor's Award for Teaching Excellence, UNSW Business School Bill Birkett Award for Teaching Excellence.

As a leader, beyond research and education, Tania is Deputy Head at the School of Marketing, UNSW. She also serves as President of the Australian & New Zealand Marketing Academy (ANZMAC). ANZMAC is the foremost marketing academy in the region, representing marketing academics in Australia, New Zealand, and increasingly, Asia and Europe.