Tania Bucic

Associate Professor, Deputy Head of School, Scientia Education Fellow

School of Marketing - PhD, UTS | Grad Cert (University Learning & Teaching), UNSW | BBus, UTS

  • Bio
  • Publications & Research
  • Teaching & Supervision
  • Grants
  • Engagement
  • Prizes & awards

About Tania

Tania’s research focuses on organisational and behavioural innovation, as well as marketing education. Her research appears in the Journal of Business Ethics, Journal of Strategic Marketing, Australian Journal of Management, Marketing Intelligence and Planning, Journal of Marketing Education, International Journal of Innovation Management, and others. Several publications are a result of her collaborations with companies such as Fairfax, Flight Centre and McDonald’s. In addition, her work have received media attention in outlets including Marketing Magazine, Australian Financial Review, BOSS Magazine, Sydney Morning Herald, and National Australia Bank Directors Magazine.

Tania is also the recipient of several prestigious teaching awards at local, national and regional levels. These include the UNSW Vice Chancellor's Award for Teaching Excellence, UNSW Business School Bill Birkett Award for Teaching Excellence, Pearson – ANZMAC Marketing Educator of the Year Award, and the Office of Learning and Teaching, Citation for Outstanding Contribution to Student Learning. She has also recently published an introductory Marketing textbook with McGraw Hill publishers.

Tania is currently Vice President of the Australia and New Zealand Marketing Academy (ANZMAC), the foremost marketing academy in the region. ANZMAC’s role is to serve and strengthen the marketing community across the region in a number of ways including facilitating the annual conference. Having co-chaired the 2015 conference at UNSW, Tania also holds the role of Chair, ANZMAC Conference Sub-committee.