Ting Yu

Senior Lecturer, Postgraduate Research Coordinator

School of Marketing - PhD, UNSW | MMgt, Monash University

  • Bio
  • Publications & Research
  • Teaching & Supervision
  • Grants

About Ting

Dr Ting Yu is a Senior Lecturer in Marketing at the University of New South Wales. She completed her Master of Management at Monash University and her Ph.D. at the University of New South Wales.

She worked in Australia, Switzerland and Singapore as a Lecturer, Product Research and Development Manager, Market Research Consultant and Research Analyst.

She was also the recipient of the Non-Professorial Research Achievement Award (UNSW), American Marketing Association's Selling and Sales Management Special Interest Group's best dissertation award (first runner-up), Sasakawa Young Leaders Fellowship Fund Scholarship, Centre for Applied Marketing Research Scholarship Award (UNSW), The UNSW Australia Business School Research Scholarship and European Marketing Academy Conference (EMAC) bursary.

Her major research interests include: organisational ambidexterity (service versus sales; productivity versus quality, efficiency versus flexibility), relationship termination management, and consumer emotions. Her research has appeared in Journal of Service Research, European Journal of Marketing, Journal of Business Research, Journal of Service Management (formerly International Journal of Service Industry Management) and Journal of Services Marketing.