Valentyna Melnyk (Ph.D., Tilburg University, the Netherlands) is Professor of Marketing at the University of New South Wales, Sydney.
Her research tackles novel, managerially relevant problems in marketing in the domains of cross-cultural marketing, consumer behaviour, branding, sensory marketing, as well as customer loyalty and loyalty programs. Her expertise in different research methods allows her to investigate topics that are considered to be hard to study using a conventional uni-method approach. For example, she uses experimental methods, field data and econometric techniques in her research to obtain actionable insights.
Her work has been published in several leading journals including Journal of Marketing, International Journal of Research in Marketing (IJRM), European Journal of Marketing, Marketing Letters and Journal of Business Research. She has been a finalist for IJRM best paper award and the Donald R. Lehmann Award. She won the international Emerald Literati Award for Excellence (for Outstanding Research).
She currently serves on the Editorial Board of the International Journal of Research in Marketing (IJRM) and reviews for other prestigiouse journals, including Journal of Marketing, Journal of Consumer Research, European Journal of Marketing.