Dr. Yenni Tim specialises in practice-driven research that address major challenges related to technology use. In the business context, Yenni works with industry practitioners and researchers from various disciplines to address issues and obstacles related to the use of emerging technology in value creation and organisational transformation. Much of Yenni’s research in this context involves identifying more effective uses of technology to address organisational issues of global significance – from overcoming the challenges in using big data analytics for smart city planning to addressing the techno-stress faced by pre-digital companies in digital transformation. One of Yenni’s more recent research interests within this stream involves understanding the vast cyber security challenges emerging from technology pervasion, and the development of digital solutions to mitigate the negative consequences of vulnerable security behaviours.
In the societal context, Yenni works with communities to address challenges related to self-organised use of technology. Her research in this area has brought her to various parts of the world to investigate issues pertaining to the effective use of platform technologies for societal advancement, including addressing challenges faced by the community in using technology to respond to the refugee crisis in Germany, to champion for environmental causes in rural Malaysia, and in leapfrogging for poverty alleviation in rural China.
Yenni’s research has been published in various A* journals (in the ABDC Journal Quality list), including
Information Systems Journal, European Journal of Operational Research, Information & Management, among others. Yenni also presents her research in leading academic and practitioner conferences, locally and internationally. Her research performance has been recognised through the Best Practice-oriented Paper Award from the International Conference on Information Systems (ICIS 2017), and a Staff Excellence Award on Research Achievement by UNSW Business School (2018). Yenni is currently serving as an Associate Editor for the
Information Systems Journal, and the Managing Editor of Submissions for the
Journal of the Association for Information Systems.
In the education space, Yenni is a multi-award winning educator who is committed to providing students with practical knowledge on effective technology use, as well as industry-relevant skills needed for a rapidly changing digital environment. She pioneered the Sandbox for Education model and founded the Sandbox Education Program at UNSW Business School to bring together educators and industry practitioners to co-create authentic curricula that expose students to the latest business and technological challenges in the industry. The impact of her teaching innovation in cultivating work-ready graduates has been recognised by the national ICT Educator of the Year award from the Australian Computer Society (ACS) and the John Prescott Award for Outstanding Teaching Innovation from UNSW Business School in 2019.