Yenni Tim is a lecturer at the School of Information Systems and Technology Management, UNSW Business School. She is also a core member of the Digital Enablement Research Network (DERN), a research incubator that champions high impact research. She holds a PhD in Information Systems with research interests on emerging digital enablement phenomena and the unintended consequences of technologies. She conducts qualitative research in both business and social contexts, and has been involved in research projects in China, Malaysia, Germany, Finland, Thailand and Australia. Her research has been published in premier journals such as the Information Systems Journal and Information & Management, as well as in international conferences.