About Zixi (Veronica)
Veronica's research focuses on consumer behaviour and judgment making. Specifically, she is interested in how consumers arrive at their decisions and the motivations behind these decision processes. For example, one of her research streams investigates how large variety of options influences consumers’ information processing and choices. And another research stream of hers examines the interaction between beauty and decision makings.
Also, she is a member of Digital Enablement Research Network (DERN), one of the emerging research strengths of UNSW Business School. Together with colleagues from multiple disciplines, DERN studies how digital technology can revolutionize social and economic interactions.
Her research has appeared in the Journal of Consumer Research, and Journal of Marketing Research.